Kuwait’s Automotive Giant Records an Increase in Customer Engagement by 37% After the Launch of a Sales and After-Sales Mobile CRM Application

About Client

The client is an established name in the automotive industry and is headquartered in Kuwait. It is a premium dealer of branded vehicles and also offers after-sales services to its customers. Impressed by Brainvire’s mobility solutions, the client approached us developing an exclusive mobile application for customer services and integrated with Leading Dealer Management System (DMS).

About Product

The customer service mobile application was ideated to serve dual purposes: augment the customer engagement rate, and streamline its internal CRM workflow. Providing faster after-sales services to customers can maximize the uptime of automotive products. Developed for both Android and iOS platforms with Arabic compatibility, the application has exceptional Sales and after-sales features like Service booking for vehicle and real time track service detail, Showroom Visit Appointment, New Vehicle Availability Check, Test-Drive Booking, garage module, Certified Pre-owned Vehicle (CPOV) lists, online accessories and merchandise buying option, online payment for service booking, etc. Apart from this, the customer can view all of the available offers related to new cars, model variants, accessories, merchandise, sold vehicle, sales and after-sales.

How we did it ?

Integration with Dealer Management System (DMS)

Implementation of Azure DevOps Architecture

Data Security

Real-time Synchronization of Bookings Between Mobile Application, CRM and DMS

Integration with Dealer Management System (DMS)

The client’s system had to be integrated with DMS so that the customer can book test drives, showroom visits, service requests, obtain quotes, etc.

Solution:

Brainvire developers integrated the client system with Kerridge Autoline DMS and automated it completely.

Implementation of Azure DevOps Architecture

The mobile application had to be deployed on Azure DevOps architecture for security and scalability.

Solution:

The Brainvire team established a secure communication between client’s internal infrastructure, DMS and Azure DevOps. Thus, the application was successfully deployed on DevOps.

Data Security:

Utmost care had to be taken for maintaining the confidentiality of customers’ sales-related data in the system.

Solution:

Customers’ credentials were securely encrypted at the data transfer level. The mobile application will fetch sales data, that is linked with the customer credentials, from the CRM system.

Real-time Synchronization of Bookings Between Mobile Application, CRM and DMS

A functionality was needed that can reflect the customer bookings in the CRM backend and DMS, in real-time.

Solution:

An omnichannel module was created that linked the mobile application with the CRM and DMS. All the customer service requests were reflected in real-time on all the systems.

Result

Improvement in Sales & After-Sales Experience of Car Buyers

Car buyers can book showroom visits, test drives and schedule vehicle maintenance in real-time, with a few clicks. Customer will have the option to select service center, type of service, select slot with date and time, and also complete the payment process in a secure manner.

Real-time Roadside Assistance

Users can raise a roadside assistance request in case of vehicle breakdown and also share their GPS location with the customer care representatives.

Vehicle Search Simplified for Prospective Buyers

Potential buyers can search for a given vehicle model and variant along with its specifications, available color, etc. The exterior, interior and normal images of the vehicle can be viewed in a 360-degree format.

Securing a Profitable Future for the Automotive Industry

The application has boosted the client’s revenue significantly and this solution can be scaled up according to the size of the business.

Client Testimonials

Mr Craig Agranoff

The best thing about Brainvire is Compatibility. Whenever we have a query Brainvire is always ready (24*7) to take care and resolve our issues. We would suggest them to everybody for their Web Design and Development need. Great quality of works and brilliant employees.

Mr Clarke Verdel

Brainvire is a professional company with professional developers who understand the problems that we are facing as a company. Outsourcing my projects at Brainvire saves me valuable time because they work efficient and they unburden me from the actual time management.

Mr Matthew

We have dealt with a lot of web development firms and other tech support companies, none come close to Brainvire. We would recommend them to everyone. Great quality of work and brilliant employees.