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Kuwait’s Automotive Giant Records an Increase in Customer Engagement by 37% After the Launch of a Sales and After-Sales Mobile CRM Application

Kuwait’s Automotive Giant Records an Increase in Customer Engagement by 37% After the Launch of a Sales and After-Sales Mobile CRM Application

Tech Stack

  • Android
    Android
  • Angular
    Angular
  • IOS
    IOS
  • MySQL
    MySQL
  • NodeJS
    NodeJS

About Client

The client is an established name in the automotive industry and is headquartered in Kuwait. It is a premium dealer of branded vehicles and also offers after-sales services to its customers. Impressed by Brainvire’s mobility solutions, the client approached us developing an exclusive mobile application for customer services and integrated with Leading Dealer Management System (DMS).

About Product

The customer service mobile application was ideated to serve dual purposes: augment the customer engagement rate, and streamline its internal CRM workflow. Providing faster after-sales services to customers can maximize the uptime of automotive products. Developed for both Android and iOS platforms with Arabic compatibility, the application has exceptional Sales and after-sales features like Service booking for vehicle and real time track service detail, Showroom Visit Appointment, New Vehicle Availability Check, Test-Drive Booking, garage module, Certified Pre-owned Vehicle (CPOV) lists, online accessories and merchandise buying option, online payment for service booking, etc. Apart from this, the customer can view all of the available offers related to new cars, model variants, accessories, merchandise, sold vehicle, sales and after-sales.
Product Banner
To increase the mobile presence for its automobile sector, Brainvire helped by providing 7 separate Applications
before

The Challenges

before-ring
Integration with Dealer Management System (DMS)

The client’s system had to be integrated with DMS so that the customer can book test drives, showroom visits, service requests, obtain quotes, etc.

Integration with Dealer Management System (DMS)
Brainvire developers integrated the client system with Kerridge Autoline DMS and automated it completely.

Solution

The Challenges

Integration with Dealer Management System (DMS)
The client’s system had to be integrated with DMS so that the customer can book test drives, showroom visits, service requests, obtain quotes, etc.

Brainvire developers integrated the client system with Kerridge Autoline DMS and automated it completely.

Integration with Dealer Management System (DMS)

Result

  • Improvement in Sales & After-Sales Experience of Car Buyers
    Car buyers can book showroom visits, test drives and schedule vehicle maintenance in real-time, with a few clicks. Customer will have the option to select service center, type of service, select slot with date and time, and also complete the payment process in a secure manner.
  • Vehicle Search Simplified for Prospective Buyers
    Potential buyers can search for a given vehicle model and variant along with its specifications, available color, etc. The exterior, interior and normal images of the vehicle can be viewed in a 360-degree format.
  • Real-time Roadside Assistance
    Users can raise a roadside assistance request in case of vehicle breakdown and also share their GPS location with the customer care representatives.
  • Securing a Profitable Future for the Automotive Industry
    The application has boosted the client’s revenue significantly and this solution can be scaled up according to the size of the business.

Product Screens

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Client Testimonials

Dhaval Thakkar
Mobile enablement for Kuwait's leading conglomerate integrated with their automobile ERP, SAP solution, and multiple other enterprise solution. Rich customer experience and digitization of all the car showroom activities make this solution unique and helped to increased customer satisfaction level by 23%.
Dhaval Thakkar
Director of IT - Alghanim
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Founder, Creative LLC
5
6 months ago
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