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Kuwait’s Multinational Company Noted 41% Boost In ROI After A Launch of 7 Sales Mobile Apps For Their Automotive Group

Kuwait’s Multinational Company Noted 41% Boost In ROI After A Launch of 7 Sales Mobile Apps For Their Automotive Group

Tech Stack

  • Android
    Android
  • IOS
    IOS
  • MongoDB
    MongoDB
  • NodeJS
    NodeJS

About Client

The client is a leading conglomerate in the Middle East with headquarter in Kuwait. The client holds a vast portfolio of multiple industries such as manufacturing, automobile, electronics retail, food & beverage, Oil & Gas, shipping, insurance, advertisement and many more. You name the business and it’s in their portfolio. Impressed by Brainvire’s mobility solutions, the client approached us for its mega project of 7 mobile app development for its Automotive group.

About Product

Brainvire developed 5 mobile applications pertaining to the various car brands and 2 for Used Cars and Bumper to Bumper respectively. The applications are multilingual (English and Arabic) and developed for both Android and iOS. Plus, each app is furnished with different attracting themes to fetch more user eyeballs. The applications’ back-ends are integrated with the ERP system to have real-time data. The mobile apps for various brands are equipped with consistent features such as profile creation, variant car listing, order management, payment integration, social media, and reviews & ratings. But what makes them different are the after sales features such as Showroom Visit Appointment, New Vehicle Availability Check, Test-Drive Booking, Vehicle Reservation, Digital Wallet, Insurance, EMI Calculator and more. After-sales service application fulfills the requirement of service booking, online payment, booking status check, service history, warranty renewals, QR code for gate pass etc. The pre-owned car sales application helps the client to fulfil the customer’s budgeted requests in the more digitized way and without much of manual intervention.

Product Banner
To increase the mobile presence for its automobile sector, Brainvire helped by providing 7 separate Applications
before

The Challenges

before-ring
ERP integration with App Backend

The company has an ERP system equipped with the car inventory, order management and Service booking management with the financial module. For various things such as car availability check, warranty information, insurance etc., a real-time data is required. Because if a particular car isn’t available in stock and customer places an inquiry for it, chances of customer dissatisfaction increase terrifically. And a wobbling of customer trust is something a company can’t afford.

ERP integration with App Backend
Brainvire team completely understood an ERP system and came up with areas that need to be in sync with the app along with the future scope. The skilled developers developed an integration module that suffices requirements. After various testing cycles, the team could finally come up with a successful ERP integration.

Solution

The Challenges

ERP integration with App Backend
The company has an ERP system equipped with the car inventory, order management and Service booking management with the financial module. For various things such as car availability check, warranty information, insurance etc., a real-time data is required. Because if a particular car isn’t available in stock and customer places an inquiry for it, chances of customer dissatisfaction increase terrifically. And a wobbling of customer trust is something a company can’t afford.

Brainvire team completely understood an ERP system and came up with areas that need to be in sync with the app along with the future scope. The skilled developers developed an integration module that suffices requirements. After various testing cycles, the team could finally come up with a successful ERP integration.

ERP integration with App Backend

Result

  • 49% Increase In Visitors

    Apps for various brands developed fetched more users towards business

  • 54% Improvement In conversion ratio

    Satisfied by app’s features, the likely chances of the user turning customers increased

  • 41% Hike In Sales

    Different sales mediums generated a quite good amount of sales

  • Tremendous Increase In Trust Factor

    After sales service app boosted the trust factor significantly

Product Screens

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Client Testimonials

Dhaval Thakkar
Mobile enablement for Kuwait's leading conglomerate integrated with their automobile ERP, SAP solution, and multiple other enterprise solution. Rich customer experience and digitization of all the car showroom activities make this solution unique and helped to increased customer satisfaction level by 23%.
Dhaval Thakkar
Director of IT - Alghanim
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