Magento has an outstanding contribution in accelerating the business growth of the ecommerce stores. With the constantly new developments, Magento is constantly expanding its capabilities to serve the businesses. Like every new Magento development company, this time too it has got something interesting and impressive.
- Enhanced merchandising tool:
With the new automated product category sorting rules, it is even easier for the merchants to increase customer engagement and boost sales. These rules enable to re-arrange the category page and feature the best sellers or new products category at the top in order to draw visitors and enhance the sales. It automatically makes adjustments as and when the products are added or removed. In short, the merchandising is maintained automatically, without the interference from the merchant.
- Google tag manager:
With Google tag manager, it becomes easier for merchant to add tracking tags to the Magento site without even changing the code. This will help them in audience measurement, targeting right audience, search engine marketing and personalization, to name a few.It also helps to collect the accurate data which helps for bettering market campaigns and marketing results. Also, it can transfer shopping events to the third party analytics tools and Google Analytics so that merchants can know how well their website is working and how effective their promotions are.
- Latest version of Zend 1 framework
- Redis integration
- Modification to full page caching
- Quality enhancements
Magento Mobile Software Development Kit for iOS
The SDK has got the library full of resources which help merchants to develop the custom iOS app on Magento with less development cost and time to market. A sample is provided to merchants to learn how to use SDK.
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