Home / Case Studies / Middle East Apparel Brand
/ Case Study · Retail
An Apparel Pioneer Speeds Up Its Store. A Faster Site Across 250K+ Products.
/ The engagement
A Code and Server Optimization Program.
The client is a Middle East retail pioneer with years of experience in apparel, footwear, bags, and accessories, and it wanted an architecture that serves shoppers across many countries. Brainvire audited the site, optimized the code to lift speed, migrated the multiple stores to a single robust server, and built CSV-driven price updates and a faster catalog export for a 250K-plus product range.
/ About the client
The client has a long history as a retail pioneer in the Middle East, with years of experience offering a diverse selection of apparel, footwear, bags, and accessories. A preferred brand for countless fashion enthusiasts, it wanted a website architecture that could accommodate visitors from multiple countries and let customers everywhere buy online and have products delivered to their location.
Brainvire, a Magento development company, audited the client's website and drew conclusions to work on for better outcomes. The experts proposed optimizing the site code to improve speed and moving the multiple stores onto a single robust server for stability and easier management, skipping unwanted elements and upgrading the site with a reliable tech stack.
/ The approach
Design, architecture, and features, shipped as one program.
Site, audited
A downward speed curve had no clear cause, so the team audited the site, removed unwanted third-party modules, and optimized the code and heavy images to lift performance.
Stores, consolidated
Managing multiple stores on one server was hard, so the team migrated the site to a robust server that handles the load of several stores at once without poor navigation.
Updates, simplified
Adjusting prices manually was error-prone, so a customized CSV file lets the client add prices and push the changes through the server smoothly.
Export, quickened
Exporting a 250K-plus product catalog was tiring, so a modified cron job lets the client export the catalog quickly without interrupting the server.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Improved website speed
As an ecommerce apparel brand, the client wanted a seamless website journey but saw a downward speed curve without knowing the cause. While auditing the site, the team identified the flaws, removed unwanted third-party modules, and optimized the code and high-pixel images to improve speed.
Migration to a robust server
It was challenging for the client to manage multiple stores on a single server. The Magento team migrated the website to a robust server that withstands the load of several stores at once, so customers and the internal team no longer face poor navigation.
Quick product price updates
When a product price changed, the client faced issues adjusting it manually on the website. The team created a customized CSV file that lets the client add product prices and implement the changes through the server, smoothing out the whole process.
Quick export of catalog
The client has over 250K products, and downloading a catalog with such a vast list was tiring. Brainvire modified the cron job, which lets the client export the catalog quickly and at will without interruptions on the server.
/ Product screens
The delivered experience.
The interface people actually use.
/01Storefront
/02Catalog
/03Product
/04Pricing
/05Checkout
/06Screen 6/ The results
What changed, in numbers.
/ Next step
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