Magento + Odoo: An Upsurge in Customer Experience Noted by a Leading Canadian Automobile Retailer
About
The client is one of the leading and prominent authorized Canadian automobile retailers based in Toronto. It offers a wide spectrum of the highest quality performance parts, exterior, and interior accessories, wheels, and tires, light solutions, and many more, all at affordable prices In addition to that, it also sells 250 optimum quality automotive part brands across 42 product categories. It has partnered with Brainvire with an aim to streamline and enhance the customer experience to the next level.
Project Highlights
Updating Magento and integrating a robust open-source Odoo ERP has resolved website loopholes such as 404 errors. The responsive e-commerce website has also been empowered by Artificial Intelligence-based Klevu Search, which allows various benefits like getting automatic suggestions, self-learning search, and comprehensive customization. Moreover, the implementation of the PayBright Payment Gateway has streamlined the transaction process.
The Challenges
- The issue of 404 ErrorsThe e-commerce website faced an issue with 404 errors forcing customers to abandon the site.
- Difficulty in Finding Exact Automotive Part NumbersIt was difficult for the customers to find the exact automotive number
- Implementing a simple payment gateway platformIntegrating an advanced payment gateway system to streamline all transactions
- Export and Import of Customer ReviewsImporting and exporting customer reviews and feedback from one site or business to another.
Tech Stack
Odoo
PostgreSQL
Python
PHP
Magento Enterprise
NGINX
Forter
Odoo.sh
Result
Seamless Website Navigation
The website has been upgraded to a higher Magento version to provide seamless navigation and faster search results.Boosting the Shopping Experience
The Artificial Intelligence-powered Klevu search has surged shopping experience and boosted conversion rates.Enhanced Customer Retention
The successful integration of gift cards and customization has increased sales, attracted new customers and retained the existing ones.Simplified the Transaction Process
Implementing an advanced payment gateway system has streamlined and simplified the transaction process while making an online purchase.
