Scalable Omnichannel Retail Transformation
Pioneering a Next-Generation Omnichannel Ecosystem for a Middle East Retail Giant
About Project
Since 1992, Pan Home has been a leading name in Middle Eastern home furnishings, known for bringing contemporary lifestyle designs to a diverse regional audience. Despite their strong physical retail footprint, the brand faced the significant hurdle of a legacy PWA setup that lacked the performance and regional flexibility required to scale their digital ambitions. To overcome these limitations, we are architecting a high-speed, future-ready ecosystem featuring a native Flutter mobile app and an Adobe Commerce Enterprise platform, all unified by a deep, real-time Odoo ERP and POS integration.
Retail
BusinessMiddle East
Location
Business Goal
Pan Home’s vision was to mirror the world’s best-in-class retail journeys while maintaining complete flexibility. The goal was to eliminate the friction between online browsing and offline buying, creating an ecosystem where promotions, inventory, and content are managed from one central brain. By empowering the brand with a configurable backend, this project aims to drive regional expansion and personalized customer experiences, ensuring that as the business grows, the technology is always two steps ahead.
Project Highlights
- Native Flutter App Development
- Adobe Commerce Storefront Development
- Omnichannel Odoo ERP Integration
- AI Product Discovery Solutions
- Dynamic UI Personalization
Enhanced Features
Key Challenges
Performance and Scalability Constraints
The previous PWA struggled with speed and stability during high-traffic promotions, hindering Pan Home’s ability to deliver a premium, enterprise-grade digital experience.
Lack of Dynamic Content Control
A rigid backend prevented real-time management of UI elements and regional content, making personalized customer journeys dependent on slow, manual code updates.
Disconnected Omnichannel Operations
The lack of real-time synchronization between online platforms and physical stores caused inconsistencies in inventory tracking, wallet credits, and unified customer data.
Complex Requirement Alignment
Navigating evolving stakeholder needs while benchmarking against top-tier competitors required a highly flexible architecture that could maintain performance across all digital touchpoints.
Our Solutions
Scalable Native Architecture
To resolve legacy performance bottlenecks, we implemented a high-performance Flutter-based native mobile application alongside Adobe Commerce Enterprise. This migration ensures that the digital storefront remains stable and lightning-fast, even during massive high-traffic promotional events. By moving away from restrictive web frameworks, Pan Home now has a premium, enterprise-grade architecture that offers a superior native user experience and provides a scalable foundation for long-term regional growth.
Configurable Backend Ecosystem
We developed a sophisticated, backend-driven configuration system that empowers Pan Home to manage their entire digital presence without code changes. This innovative solution enables administrators to dynamically update home screens, modify UI themes, and customize regional content or layouts in real-time. By removing development dependencies, the brand can now launch marketing campaigns and personalize customer segments instantly, significantly accelerating their go-to-market speed and increasing overall conversion potential.
Deep ERP & POS Integration
Achieving true omnichannel harmony required a deep Odoo ERP and POS integration with the Adobe Commerce platform and Flutter app. This synchronization ensures that inventory, order status, and customer data, including the Pan Wallet store credits, flow seamlessly across online and offline channels. This unified data ecosystem minimizes manual intervention, eliminates stock discrepancies, and provides customers with a consistent experience whether they are shopping in-store or on their mobile devices.
Agile Strategic Benchmarking
By adopting an Agile execution approach combined with rigorous competitor benchmarking, we ensured the final product exceeded industry standards. Our team conducted extensive requirement analysis and drafted detailed user stories to align with Pan Home’s evolving business goals. This collaborative strategy, involving regular walkthroughs and rapid validation cycles, resulted in a future-ready platform that perfectly mirrors best-in-class retail journeys while remaining flexible enough for continuous, phased enhancements.
Our Approach
Our methodology focused on a performance-first transition to build a scalable retail environment that balances agility with enterprise-grade stability.
Benchmarking
Architecture
Configurability
Agile
Technology Stack
Frontend Technologies
Flutter
Adobe Commerce Cloud
GraphQLs
Back-end Technologies
Flutter
Adobe Commerce Cloud
GraphQLs
Server
Flutter
Adobe Commerce Cloud
GraphQLs
Database
Flutter
Adobe Commerce Cloud
GraphQLs
Cloud
Flutter
Adobe Commerce Cloud
GraphQLs
Third-Party Tools
Flutter
Adobe Commerce Cloud
GraphQLs
Project Management
Flutter
Adobe Commerce Cloud
GraphQLs
Framework
Flutter
Adobe Commerce Cloud
GraphQLs
Payment Gateways
Flutter
Adobe Commerce Cloud
GraphQLs
SDK
Flutter
Adobe Commerce Cloud
GraphQLs
Analytics & Monitoring Tools
Flutter
Adobe Commerce Cloud
GraphQLs
Key Results
Performance
Transitioning from PWA to a native Flutter and Adobe Commerce stack significantly boosted load speeds and responsiveness for higher mobile engagement.Operational Autonomy
The one-click backend configuration enables instant UI updates and campaign launches, reducing developer dependency for promotional changes to near zero.Unified Operations
Real-time integration across multiple regional touchpoints synchronized Odoo ERP and POS data, ensuring accuracy in inventory and order tracking.Scalable Foundation
The architecture is now multi-region ready, providing a robust foundation that supports phased rollouts and future business expansion across the Middle East.
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