Talk To Us For FREE

We are in the Business of Support and that starts before you even become a client.

  • Please prove you are human by selecting the Key.

Online Ad Publishing Platform for Media Professionals

Categories : Advertising, All, Media and Entertainment

Client Requirement


Online Ad Publishing Platform for Media Professionals web portal is a common platform for advertisers, publishers and producers of images to
reach each other for different purposes. The advertisers can advertise through variety of
mediums on the publisher’s site and increase the sales of their product or services. They
only need to pay for the effective views and visits only.

The publisher’s can earn the revenue by publishing the ads from various advertisers.

Producers of images can earn the revenue by selling the images produced by them. Client
will be taking some part from the revenue earned by the publishers and photo stock companies in order to provide them the services.

Whenever any user hovers on the image displayed on the publisher’s web page appropriate advertisement is displayed.

Project Challenges

Team faced the following challenges:
  • Implementing reliable and efficient framework to handle millions of requests which will be generated from the publisher’s web sites.
  • Efficient account handling for advertisers, publishers and photo stock producers.
  • Creating a Flex application on the client side and creating web services using PHP on the server side to interact with it.
  • Providing and maintaining heavy payment transactions occurring with each request.
  • Displaying different types of relevant ads such as contextual, video, music, search and image on publisher’s page was handled very efficiently using JS. For example, if the image on the publisher’s page is related with football then the advertisements related to football will appear and the type of ad (Video, Music and Search) depends on the campaign type publisher has selected.
  • Ensuring data and content security.

Technologies Used

Operating System & Server Management Red Hat Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance
Development Tools & Environments PHP5+, Apache Web Server, AJAX, Java Script, HTML5, CSS3 etc.
Database MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups


Project Leader 1
Developers 4
Designers 3
Quality Assurance Testers 3
FLEX Developers 3


Keeping in mind the enormous structure of the website and the challenges involved a four-tier development approach was adopted consisting of:
  • The Database layer containing MYSQL Server Database, Tables, Stored Procedures and so on.
  • The Interface layer and Database Abstraction layer for converting data between incompatible type systems in databases and accessing data from the database respectively.
  • The Business Logic layer consisting of all the business logic procedures for modules like advertisers, publishers, accounts, photo stock producers etc.
  • The User Interface layer which forms the Graphical User Interface developed in FLEX of the website.


The design approach was built around PHP and MYSQL Server due to the advertising domain nature of the website. In addition to this, the front-end development was implemented in FLEX to attract the users to use the site. All the related modules like Advertiser, Publisher, Photo Stock Producers etc. were developed using FLEX. All the payment transactions were handled on secure port (HTTPS) and enough precaution were taken to make all the monetary transactions fully secure.

In order to most effectively access the database in an object-oriented context an interface translating the object logic to the relational logic was used to communicate with the relational databases in an object-oriented manner. An intermediary abstraction layer was created for accessing data from the database. Stored procedures were used only for complex retrieval of data from multiple tables and were entirely avoided with conditional syntax to ensure smooth performance of the website. The UI layer was kept free of any business logic with images, applications and data being called from their respective servers.

[Total: 1    Average: 5/5]

Client Saying

If you're starting a new business or want to upgrade an existing site, I strongly recommend…
Mr. Manjesh Singh
Daniel Coburn, the president of gives the honest opinion regarding his experience working with Brainvire…
Mr. Daniel Coburn
Chad Gundry, the CEO of says that he has worked extensively with Brainvire team since…
Mr. Chad Gundry
The best thing about Brainvire is Compatibility. Whenever we have a query Brainvire is always ready…
Mr Craig Agranoff
Brainvire is a professional company with professional developers who understand the problems that we are facing…
Mr. Clarke Verdel

Latest Happenings

  • 17 Mar 2017
    Brainvire - Walmart Collaboration Hits Another Retail Height [ + ]
  • 03 Mar 2017
    Brainvire’s Vision for Becoming the Global Mobile Dominant Strengthens with MWC17 [ + ]