Tech Stack
- Google Analytics
- Google Tag manager
About Client
The client is a specialized brand offering valuable legal services to law companies in the form of automated reporting, integration, and profitable advice. Based in North America, the client is interested in having its customers provide automated data management solutions to help their clients save time and open up new avenues of growth.
About Product
Our PPC professionals narrowed down the right audience, tracked their pain points, and created a customized paid marketing campaign. We selected the LinkedIn platform since the client had consistent visibility. We designed a creative campaign and won the target audience. With our PPC-managed services, our team accelerated the website’s traffic and drew conversions.
Shortlisting The Right Platform:
All platforms could not be used for the campaign, so selecting one platform took a lot of work.
Our PPC service experts determined the audience profile and existing brand visibility. Then, after thorough analysis, we proposed using the LinkedIn platform that blends well with the brand’s presence and is easier to reach the right audience.
Solution
The Challenges
Result
- Active Digital Presence:The brand had an active digital presence through its LinkedIn profile and website, where it could connect with the target audience.
- Streamlined Audience:The client provided us with the audience profile; however, Brainers leveled up the campaign with a narrowed segment suitable for the brand.
- Comprehensive PPC Consultation:Our Brainers provided all-inclusive PPC campaign ideas, strategies, and additional website updates for improved user experience.
- Amplified Website Traffic:The client observed an increased target audience presence on their website and acquired new customers, and soon they shifted ahead of their competitors.