PPC Marketing Firm Leverages LinkedIn Platform For A Niche Brand
About
The client is a specialized brand offering valuable legal services to law companies in the form of automated reporting, integration, and profitable advice. Based in North America, the client is interested in having its customers provide automated data management solutions to help their clients save time and open up new avenues of growth.
Project Highlights
Our PPC professionals narrowed down the right audience, tracked their pain points, and created a customized paid marketing campaign. We selected the LinkedIn platform since the client had consistent visibility. We designed a creative campaign and won the target audience. With our PPC-managed services, our team accelerated the website’s traffic and drew conversions.
The Challenges
- Shortlisting The Right Platform:All platforms could not be used for the campaign, so selecting one platform took a lot of work.
- Improved Brand Visibility:The client wanted the right segment to know about their niche services.
- Improved Website Traffic:The client wanted the audience to explore their services and reach out to them in case of queries.
- Introducing New Platforms:With a steady base on the LinkedIn platform, the client wanted to reach out to their target audience on other potential platforms.
Tech Stack
Google Analytics
Google Tag manager
Result
Active Digital Presence:
The brand had an active digital presence through its LinkedIn profile and website, where it could connect with the target audience.Streamlined Audience:
The client provided us with the audience profile; however, Brainers leveled up the campaign with a narrowed segment suitable for the brand.Comprehensive PPC Consultation:
Our Brainers provided all-inclusive PPC campaign ideas, strategies, and additional website updates for improved user experience.Amplified Website Traffic:
The client observed an increased target audience presence on their website and acquired new customers, and soon they shifted ahead of their competitors.
