Brainvire Drives Website Conversion through Strategic Paid Marketing Tactics for a Leading
About
Our client, a leading retail company, offers an extensive selection of batteries for various applications. With thousands of wholesale-priced batteries, they cater to online and local customers. Their comprehensive range includes batteries for smartphones, AA/AAA, Assembly Cells, cordless phones, hearing aids, and more, making them a one-stop destination for all battery needs.
Project Highlights
We are tasked with implementing paid marketing strategies to drive website conversion for our this client. Our approach to enhancing website conversion involved comprehensive keyword research, precise targeting of niche audiences using long-tail keywords, frequent ad creative and messaging updates, dedicated landing pages, and effective retargeting. These measures maximized the effectiveness of our paid marketing efforts.
The Challenges
- Ad Fatigue (Limited Battery Keywords):Limited battery-related keywords caused Ad fatigue and low engagement.
- CPC Hurdles:High CPC rates hindered positive ROI in the battery market.
- Landing Page Ineffectiveness:An ineffective landing page fails to differentiate from competitors.
- Targeting Limitations:Battery-related products lack precise targeting options on social media.
Tech Stack
Google Analytics
Google Adwords
Facebook Ads Manager
Result
8.97% Monthly Traffic Surge
Monthly paid traffic experienced a notable surge, with an impressive growth rate of 8.97%.3.4% Monthly CPC Reduction
Our efforts led to a 3.4% monthly decrease in CPC, saving costs while maintaining effective advertising.Steady 4.7% Monthly Conversion Growth
Month after month, conversions consistently grew, with a 4.7% increase each time.Marketing Boosts Engagement
Paid marketing efforts resulted in increased customer engagement.
