Web Optimization to Increase Visitor and Revenue
About Project
If you're looking for a cutting-edge brand for sexual health and wellness needs, look no further than Perfect Fit Brand, a pioneering initiative from the team at Project Perfect. Their goal to serve consumers of all orientations and genders has led them to create some of the most high-performing and premium-quality sex toys in the market. In addition, they believe that sex toys should serve a functional purpose in addition to pleasing the senses.
Web
Platform/OSRetail
Category
Brief
Brainvire boosted the new and old website's effectiveness and user engagement through Digital Marketing Strategies. After studying the organization's structure and the prospect's current needs thoroughly, Brainvire devised a plan to take advantage of market opportunities through compelling product messaging. It wasn't enough to design a plan for entering the market; instead, a solid infrastructure for exceeding the expectations of those customers had to be put in place. Brainers not only succeeded in the mission, but also exceeded the client’s expectations.
Highlights
Brainvire created a strategy to take advantage of market opportunities through clear and convincing communication of the products after learning about the company's framework and the prospect's current needs. We not only succeeded but also grew beyond our initial projections. There was a 0.32% rise in paid traffic and a 38.41% increase in profit.
Both social traffic and revenue are on the rise, with the former jumping by 120.71% and the latter by 80.35%. In addition, the percentage of visitors who leave without clicking anything after being directed there from a referral source rose by 2.81%. As a result, revenue increased by 0.46%.
Case StudyFeatures
SEO Enhancements:
Our team analyzed the appropriate keywords and adjusted the website's content to fit them, mapping the URL and checking for any technical concerns.
Improved Bounce Rates:
Instead of providing an incoherent assortment of items and services, we construct rich content that directly addresses the target audience's needs.
Better Social Media Presence:
The social media presence was upgraded, and more relevant and effective advertisements highlighted the client's services rather than those of the supplier with whom it contracts.
Increased Conversions:
To expand the audience and increase profitability, we have developed and updated the audience signals and created targeted audience segments. In addition, we also conducted a daily analysis of search keyword data.
Tech Stack
Google Analytics
Google Search Console
Google Tag manager
