Influencer Marketing Increases Brand’s Awareness
About Project
The client believes in timeless and inviting interior design solutions and helps define inhabitants with unique aesthetics that parallel individual needs, expectations, and lifestyles. To take their vision forward, they wanted to enhance brand awareness and drive organic traffic to the business. The primary goal was to utilize influencer and social media marketing to achieve these goals. The strategic blend of influencer collaborations and social media strategies aimed to expand the client’s online presence, engage the target audience, and increase the brand’s visibility and traffic.
Web
Platform/OSRetail
Category
Brief
Brainvire’s digital marketing team thoroughly analyzed the client’s products/services USP. They conducted an in-depth audience analysis to understand their behavior, likes, and dislikes. The team then moved ahead to create a well-researched list of influencers with a good following with active engagement and an audience that resonates with the brand’s targeted audience. They ensured the consistency and quality of the content by defining creative directions and guidelines for the influencers while leaving them enough space to add their unique touch. They also created social media strategies that aligned with the goals and kept monitoring analytics to measure the campaign’s effectiveness.
Highlights
Brainvire’s digital marketing team understood the client’s goals and expectations before starting the project. They conducted audience analysis and created a list of influence collaborations that would help achieve the desired results. They researched every influence for their following, engagement, style, and tone before adding them to the list. The efforts showed results as the client witnessed a surge in organic website traffic and social media engagement. The client’s brand awareness increased, and the team was able to create trust and credibility successfully, delivering excellent ROI.
Case StudyFeatures
Increased Brand Awareness:
Influencer marketing boosted the brand’s awareness and recognition amongst the target audience.
Trust and Credibility:
Influencer collaborations and audience interactions helped create trust and credibility among the audience.
Surged Organic Traffic:
Enhanced user engagement on social media boosted the website’s organic traffic.
Established Recall Value:
A well-defined and consistent brand image across all social channels helped create the brand’s recall value.
Tech Stack
Google Analytics
SEMrush
Screaming Frog
