About Project
Since 1951, this wholesale sign supplier has been renowned for its product quality and unwavering customer service. The wholesale sign supply business started in Omaha, NE, and has grown to be well-regarded throughout the United States. The brand is well known for its screen printing and heat transfer printing services. Revamping its digital marketing strategies enabled it to improve its sales conversions drastically.
Wholesale sign supplier
BusinessNorth America
Location
Business Goal
Our business goal was to position the brand as the leader in wholesale sign supplies by establishing a distinctive digital presence and driving sales growth. Thus, we aimed to lower the cost per click and enhance conversion rates by implementing effective SEO strategies with industry-leading practices
Project Highlights
- Digital Marketing Services
- Paid Marketing
- Brand awareness strategies
- Search Engine Optimization Solution
Key Challenges and Solutions
Minimal Organic Traffic
Conducted A Thorough SEO Audit
We completely investigated the on-page, off-page, and site structures and identified the issues plaguing search engine visibility. By helping high-quality content from the website reach relevant visitors, we improved the website’s visibility in SERPs. Visitors continued to stay longer on the site, reducing the bounce rate.
Low Search Rankings
Crafted Resonating Content For Targeted Keywords
Our comprehensive keyword research eliminated irrelevant keywords, focusing on those aligned with search intent. Also, through content optimization efforts, we ensured an increase in organic traffic from the selected keywords. We positioned the brand as an authoritative and trustworthy expert, making people come to the website by already knowing about the brand.
High Costs Per Click
Executed Cost-Efficient Advertising Campaigns
Our team curtailed high marketing costs by converting wasteful ad spending into useful and profitable clicks. Moreover, our targeted high-impact marketing campaigns improved sales and leads among the ideal target audience. Thus, the brand benefited from optimal spending on innovative ads that captured attention, drove visits, and ultimately increased conversions.
Low Conversion Rates
Implemented effective CRO Techniques
We implemented industry-leading CRO techniques to make the website an exciting, engaging, and action-promoting place. Due to the slowness and complexity of the previous user interface, visitors never stayed longer on the website. We improved bounce rates and time on the page and boosted the conversion rate.
Our Approach
We revised the keyword strategy and revamped the user interface and experience to showcase what’s in it for the visitors about the brand’s offering.
Audit
Optimization
Conversion
Advertisements
Technology Stack
List of Tech-stacks
Google Search Console
Google Adwords
Google Search Console
Google Adwords
Key Results
Increased Organic Traffic
By applying SEO changes, the website’s organic traffic saw a growth of 11.12% in a monthOptimized keyword strategy
Revising the keyword strategy saw an uptick of 8.8% in the relevant visits to the websiteReduced cost per click
Another achievement was the reduced CPC by 7.5% in a month on paid advertisementsIncreased conversion rate
By implementing A/B testing and other CRO strategies, the client saw 12% CRO increase in a month
Social Section
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