Brainvire Enables A Wallet-Based Digital Loyalty Pass System For FMCG Industry
About
The customer is a start-up that needs a digital pass for the FMCG industry. The front-end user can scan a barcode on the pass and save it in their phone's native wallet software (Android/iOS). Customers can exchange their stamps or points for a fantastic prize during their visit.
Project Highlights
The client is working with Brainvire to create a digital loyalty pass system for retailers in the FMCG market in Asia and the Pacific. Customers using the front end may access the digital loyalty pass using the native Wallet app on iOS and Android. The hybrid mobile app will handle passes for a merchant's cafes and restaurants, while the website will be used for descriptive administration. They are rebranding "Wallet Genie" to "CLYNQ" and creating a parent marketing website with concept and subscription links.
The Challenges
- Feasible Access for UsersThe first obstacle for letting end consumers utilize the built-in wallet software.
- Generating Multiple PassesMerchants can make and manage more than one pass for their cafe/restaurant.
- Long-Term User EngagementThe client needed an effective solution to engage with the customers.
- Personalizations in RewardsCelebrate the customer's birthday or holiday with special discounts.
Tech Stack
Google Map
PHP
Flutter
Firebase
AWS
Twilio
Whatsapp
Result
Serving 50,000+ businesses
We assist global businesses in implementing loyalty solutions across multiple industries, offering diverse subscription models for managers, all managed from the admin interface.20M+ Loyalty points claimed so far
Over 5 million users have earned and redeemed more than 20 million loyalty points, experiencing the benefits. Additionally, merchants can select background images from the CLYNQ library when creating a pass.Better Engagement
To enhance customer engagement, consumers will receive personalized notifications through the front-end user interface when they are close to a business.Implemented Personalized Option
CLYNQ enables customers to receive personalized messages and utilize vouchers on their existing passes within the static area, offering a range of use cases for notifications, workflow, and campaign management.
