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/ Case Study · Jewelry

A Custom ERP Marketplace Boosts Traffic for the Diamond Sector. A.NET Core Marketplace Built for Diamonds.

/ The engagement

A.NET Core Diamond Marketplace With ERP Integration.

The client, established in 1999, is a precious name in the US diamond and jewelry industry that grew from a B2B company into an international diamond marketplace. Brainvire custom-built a marketplace for diamond vendors to connect and close the best deals online, on a unique.NET Core platform with ERP integration, load balancing, Solr search, mass data upload, data migration, and auto-generated reports, backed by round-the-clock support for real-time inventory and order management.

.NET Core MarketplaceERP IntegrationSolr SearchLoad Balancing
Since 1999Diamond heritage
.NET CorePlatform
Real-timeInventory
24/7Support

/ About the client

Diamond Marketplace Operator

Established in 1999, the client is a precious gem of the US diamond and jewelry industry. Over the years it transformed from a B2B company into an international diamond marketplace, alongside several other advancements. Well versed in digitization for the diamond business, it concentrated on making optimal use of digital advancement.

Brainvire custom-built a marketplace precisely for diamond vendors so they connect and obtain the best deals online. The team crafted a unique.NET Core platform with ERP integration and customizations rarely found elsewhere, with a modern architecture, mass data upload, data migration, and reporting that improved efficiency. ERP integration streamlined operations, improved customer satisfaction, delivered real-time inventory, and automated order management, all with round-the-clock support.

/ The approach

Design, architecture, and features, shipped as one program.

/01Traffic

Balanced the load

Cloud scale-ups spun up many servers and slowed the site, so load balancing distributes requests across online servers for high availability.

/02Inventory

Made it real time

Timely updates were hard to get, so ERP integration delivered real-time inventory with tracking of stock, order status, and prices.

/03Search

Tuned with Solr

Search missed product-type synonyms, so Solr added relevancy, boosting, and faceted navigation to narrow results by price and brand.

/04Reports

Automated the MIS

Precise MIS reports and bulk uploads were a struggle, so auto-generated, consolidated reports now export and share across every department.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Uncoordinated incoming traffic
/02 Slow, untimely inventory updates
/03 Search that missed synonyms
/04 Precise MIS reports and bulk upload

Uncoordinated incoming traffic

As the cloud scaled up it spun up multiple virtual servers and application instances, and the servers could not receive incoming traffic in a coordinated way, which slowed the process. Load balancing distributed requests across online servers for reliability.

Slow, untimely inventory updates

The company found it hard to obtain timely updates, which slowed the inventory process. ERP integration delivered real-time inventory so the team tracks stock, order status, and prices as they change.

Search that missed synonyms

Search implementations could not return relevant results for product-type synonyms, and visitors could not narrow results by other factors. Solr solved this with relevancy, promotion, boosting, and faceted navigation.

Precise MIS reports and bulk upload

The firm's biggest challenge was obtaining precise reports for MIS purposes, and bulk data upload was difficult. Tailor-made MIS reports are now auto-generated, exported, and shared across every department.

/ Product screens

The delivered experience.

The interface people actually use.

Diamond Marketplace Operator delivered interface, screen 1/01Marketplace
Diamond Marketplace Operator delivered interface, screen 2/02Inventory
Diamond Marketplace Operator delivered interface, screen 3/03Search
Diamond Marketplace Operator delivered interface, screen 4/04Vendor Portal
Diamond Marketplace Operator delivered interface, screen 5/05Reports

/ The results

What changed, in numbers.

Increased Scalability Load balancing distributed requests across online servers and let the client add or subtract servers as demand dictates.
Better Management The integrated system let the client oversee distributors, suppliers, vendors, and customers smoothly, without confusion.
Real-time Searching Solr let end users narrow results by price, brand, or other characteristics to find what they want to purchase faster.
Precise Reports Tailor-made MIS reports across sales, inventory, production, and cashflow are auto-generated and widely shared.

/ Next step

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