Social Networking Portal for Urban Groups

Categories : All, Social Networks

Client Requirement


The Social Networking Portal for Urban Groups is a fully comprehensive social networking portal for urbanites capable of connecting people through cities, metros and common interest places such as restaurants, theatres etc.

The site offers an exhaustive online community experience through a host of convenient features
such as customization of profile, access to instant messenger & mail, managing favorites and ranking & blocking of members.

The site promotes users to stay active in the community by providing them the ability to upload
pictures, write blogs and create blurbs.

The site will also be expected to offer search options and creation of groups, forums & events to encourage user participation.

Project Challenges

Team faced the following challenges:
  • Developing a robust framework for the site which is capable of managing millions of users at the same time without slowing the site down.
  • Developing and incorporating an extensive list of features designed for enhancing the users’ community networking experience.
  • Synchronizing the integrated features and options to function smoothly while being executed simultaneously.
  • Ensuring easy navigation through the implementation of web usability principles in the website design.
  • Enabling the site to operate at top speed even in peak traffic hours and maintaining good load balance.
  • Ensuring safe and secure transfer of data.

Technologies Used

Operating System & Server Management Red Hat Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance
Development Tools & Environments PHP5+, Apache Web Server, AJAX, Java Script, HTML5, CSS3 etc.
Database MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups


Project Leader 1
Developers 4
Designers 2
Quality Assurance Testers 2


With prior experience in developing full-fledged community portals, BRAINVIRE followed a four-layered approach towards development, starting with:
  • The Database layer containing MySQL Server Database, Tables, stored procedures and so on.
  • The Data Access layer containing the libraries responsible for accessing data from the database.

  • The Business Logic layer consisting of all the business logic procedures for modules like User Profiles, Forums and Blogs etc.

  • The User Interface layer which forms the Graphical User Interface of the website.


PHP and MySQL Server formed the basis of development as the site was a social networking portal with extensive features. User Profiles, Invitations, Forums, Blogs and other modules were developed in PHP such that they can be executed directly from the UI layer. These PHP files consisted of all the business logics used for respective modules like Save (Add/Update), Delete, Get Single Object, Get Multiple Objects for Listing and were designed to be capable ofhandling many more logics which were not related to the database. The Data Access layer contained the libraries responsible for accessing data from the database and built a generic query for insert, update, delete and select depending on the business class.

All business layer components were coded to use this library for data accessing process from database. Stored procedures were used only for complex retrieval of data from multiple tables and were entirely avoided with conditional syntax to ensure smooth performance of the website. The UI layer was kept free of any business logic with images, applications and data being called from their respective servers. Sub-domains were used for the different areas of the website to guarantee scalability.

Development Highlights

The design was targeted to provide greater ease for users while dealing with user statistics and other user-related validations with greater accuracy in handling user status. The implementation and development of the site architecture was planned to assist the ‘Faster to Market’ transition of such concepts. Optimized query features offered greater freedom through comprehensive search & browse options. The entire framework was kept highly scalable in order to provide adaptability & ease while incorporating new features. Web usability guidelines were strictly followed during development and the interface was made easily navigable through judicious use of AJAX, CSS and HTML controls. The site was developed and fully functional within a span of 5 months .

[Total: 1    Average: 5/5]

Client Saying

Chad Gundry, the CEO of says that he has worked extensively with Brainvire team since last 6 to 7...
Mr. Chad Gundry
Brainvire completed the job professionally and with an interest to solve the actual root problem I was having. They demonstrated...
Mr. Timothy Drylie
I just want to say it's truly worth investing in services of Brainvire. They gave me what I required and...
Mr. Vinay Saini
BIG THANK YOU to Brainvire team for all their smart work and fantastic services. We are very pleased with the...
Mr. Greg Pietsch
Just wanted to say massive thanks for all the help from the Brainvire team. After years of having a website...
Mr. Rohit Singla

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