Superior Performance with In-Depth KPI Visualization for Canadian Real Estate Giant After a Successful Website Enhancement
About Client
The client is a billion-dollar Real Estate conglomerate of Canada. The company holds the several real estate areas such as development, construction, property management, sales and few more. The group holds the rental management segment for the condo residents of Canada. It acts as a bridge between tenants and landlords over the large property sea. To cater the need of being digitally advanced, the client approached Brainvire to enhance its website in terms of all the transformation aspects.
About Product
Being a leading IT solution provider in digital transformation arena, the Brainvire team enhanced both website front end and back end architecture. Most importantly, the team developed features and functionalities that contributes towards KPI (Key Performance Indicator) visualization pertaining to sales, property management, and administration. Brainvire team including real estate experts and database experts, crafted the functionalities for KPI visualization using the best BI tools.
The website is purely a consumer facing website. To enhance is front-end, the team did intense Database Optimization, CDN Integration, Code Optimization, Image Optimization and much more. With all the efforts, the website page loading time was reduced to 3 seconds from 10-12 seconds. The website turned to be more customer oriented and was welcomed by the customers.
From the cloud perspective, the team enhanced the AWS (Amazon Web Services) architecture. Also, migrated its AWS server from the US to Canada for cost reduction and to increase performance.
How we did it ?
Map customization
KPI Identification
AWS Migration
Challenge: High Page Loading Time
The average page loading time was between 10 to 12 seconds which was quite higher than it should be. This was resulting in a page abandonment issue on a quite higher scale. The challenge was that to find out the loopholes which were causing the issue.
Solution:
Brainvire team analyzed the current architecture including database architecture, code architecture, etc. and came up with a common understanding of real data flow. The database performance tuning experts in-depth optimized the database queries. Plus, the image optimization was performed on a significant level. Also, the team enhanced the front-end and the content delivery network significantly. As a result, the page loading time was reduced to 3 seconds.
Challenge: Slow Google Map Loading
To showcase the properties, the solution was using Google maps which were quite slow at loading. Plus, the client wanted to have clubbing of properties and easy visualization of clubbed properties over the map.
Solution:
Brainvire team enhanced the integration module with Google maps module, identified the factors pertaining to speed and resolved the issues. The developers crafted a solution which is a combination of HTML5 and Google Maps API to showcase the properties in the best manner.
Challenge: Identifying KPIs for Visualization (Key Performance Indicators)
To visualize the key performance indicators pertaining to brokers, tenants, landlords, and few other, the client asked for a robust mechanism. The challenge was to analyze the business flow for each entity and come up with utilities that provide such KPIs.
Solution:
Brainvire does hold team of Real Estate experts, who helped to identify the Key KPIs for the client’s business domain. Then the database developers dived deep into the existing database and created the most efficient SQL queries to get those KPIs and showcased them using the latest BI tools.
Challenge: AWS Architecture, Cost and Location
The current AWS infrastructure was costing high. The client asked the Brainvire team to reduce this cost to a reasonable level. Plus, its speed was also an issue.
Solution:
The Brainvire team migrated the AWS to homeland Canada for the client. To enhance the performance, Brainvire team introduced multiple AWS modules into the website. This reduced the cost to half and increased the speed to 30%.
Result
Page Loading Time Reduced to 3 Seconds
Customization and enhancement led to a huge reduction in page loading time.
Enhanced Business Workflow
The business received a quite good enhancement after the application customization
Seamless Inquiry tracking using CallRail and Google AdWords
Inquiry tracking is at ease because of CallRail and Google AdWords
50% Reduced AWS Cost
The AWS Canada migration helped to reduce the cost to halfClient Testimonials
Mr Craig Agranoff
The best thing about Brainvire is Compatibility. Whenever we have a query Brainvire is always ready (24*7) to take care and resolve our issues. We would suggest them to everybody for their Web Design and Development need. Great quality of works and brilliant employees.
Mr Clarke Verdel
Brainvire is a professional company with professional developers who understand the problems that we are facing as a company. Outsourcing my projects at Brainvire saves me valuable time because they work efficient and they unburden me from the actual time management.
Mr Matthew
We have dealt with a lot of web development firms and other tech support companies, none come close to Brainvire. We would recommend them to everyone. Great quality of work and brilliant employees.
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