Developing a Dynamic B2C eCommerce Store for a Well-Known Outdoor Gear and Apparel Company
About
The client is a prominent retailer and owns a brick-and-mortar store that stocks and sells an extensive range of outdoor activity-related products. This includes clothing, footwear, accessories, beauty, first-aid, grocery, and electronics. Some of the well-known brands that the client offers include SmartWool, Columbia, Arc'teryx, Lole, Darn Tough, and more.
Project Highlights
The eCommerce solution designed by Brainvire’s development team provides all the adventure seekers with a one-stop-shop to not just browse through their products based on its brand and category, but also purchase various outdoor gears and apparel for hiking, camping, etc. of their choice.
The Challenges
- Easy Product SearchThe client wanted to make it easier for customers to search for products.
- Order Status TrackingThe client wanted to ensure the customers are offered real-time updates about their order.
- Live ChatThey required a way to help users solve their queries instantly
- Product CategorizationThe client desired to provide customers a bifurcation of all its products.
Tech Stack
Magento Community
PHP
Result
Increased Site Traffic
After creating a single destination for every outdoor gear and apparel, the client saw a massive increase in the website traffic.Appealing User Interface
With the integration of eCommerce solution, the client was able to offer an appealing and seamless user interface to the customers, which ultimately enhanced the user experience.Enhanced Customer Engagement
By transitioning from a brick-and-mortar store to a one-stop online shop, our client witnessed an improvement in customer engagement.Upsurge in Sales
Now that customers are able to order their favorite outdoor gear and apparel just with a few clicks and also earn a reward for the same, it helped the client experience an upsurge in the sales volume.
