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/ Case Study · Healthcare
A Marketplace for Surplus Medical Instruments. Sold Before They Expire.
/ The engagement
A Mobile Shopping Cart System for Surplus Healthcare Products.
A digital marketing company running since 2000 wanted an online marketplace where unutilized healthcare products still within their expiration date could be posted and sold. Brainvire built the shopping cart marketplace on mobile technologies so hospitals monetize surplus supplies, cut waste and storage cost, and reach potential buyers across the healthcare industry.
/ About the client
The client has run a successful digital marketing company since 2000, helping organizations market products through innovative strategies. It works with companies across eCommerce, marketing, and startups, aiming to deliver services with limited resources to clients around the world.
The client proposed an online marketplace where unutilized healthcare products still within their expiration date could be posted and sold. Brainvire built the marketplace on mobile technologies so surplus supplies find buyers quickly instead of becoming waste.
/ The approach
Design, architecture, and features, shipped as one program.
Surplus put up for sale
Overstocked products go to waste if unused before expiry, so the team built listings where sellers post surplus healthcare products for sale.
Storage burden lifted
Holding surplus stock adds to expenses, so the marketplace turns that stock into sales and cuts the cost of storing it.
Buyers found in time
Expiry dates leave little room, so the app helps sellers reach potential buyers as soon as possible before products lapse.
Healthcare connected
Buyers and sellers needed each other, so the app connects people across the healthcare industry and widens the pool of potential buyers.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Overstocked products going to waste
Overstocked products become waste when they are not used before the expiration date. We built a marketplace where sellers post surplus healthcare products so that stock is put to use instead of discarded.
The burden of storage cost
Storing surplus products adds to a hospital's expenses. We built the shopping cart system so surplus supplies convert into sales, easing the burden that storage places on the budget.
Finding buyers before expiry
With expiration dates in mind, buyers had to be found quickly. We built the mobile app to help sellers reach potential buyers as soon as possible so products sell before they lapse.
Reducing waste and expense
The client wanted to cut both waste and expense at once. We built the app so extra medical supplies sell through it, reducing the waste hospitals generate and the cost that comes with it.
/ Product screens
The delivered experience.
The interface people actually use.
/01Home
/02Browse
/03Product
/04Cart
/05Checkout/ The results
What changed, in numbers.
/ Next step
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