About

Based in Woodbury, New York, the client exercises a wholesale business of sports goods and equipment alongside footwear. The business is managed offline and involves a store supplying products to the retail market spread all over the USA. The operation is running pretty well and the client has even claimed to have produced an annual revenue of 2 million dollars in just 10 years.

Project Highlights

So, since the client already has an established offline business base, we had to translate in the online arena.. Our Magento developer at Brainvire ensured that the performance is further boosted with the addition of multiple extensions.

The Challenges

  • Building a B2B eCommerce store
    The wholesalers who the products were sold to could not see the goods they were buying, thus remaining blind to several necessary details.
  • Working with a large number of records
    Initially, for every possible contrast in the configurable products, there were a huge number of product items, each having multiple images. This required handling of around a million records using CRON jobs from Salewarp.
  • Features that are not available offline
    Offline trade of goods lacked attributes that, if used, can enhance business processes.
  • Offline operations slowed down the process
    Several offline operations required manual intervention and a longer span of time as compared to online alternatives.

Result

  • Easy viewing and buying of goods

    With an online platform dedicated to the trade of wholesale goods, browsing for the desired product while also assessing its quality is now easier than ever.

  • Search interface optimised through custom filters

    Personalised filters help users to search for exactly what they want without having to waste time in unnecessary browsing.

  • Simplified checkout procedure enhances the buying experience

    Buyers can now just add their goods to the cart and checkout anytime with as many items they need just at the press of a button.

  • Increased sales and revenue

    The client now makes more profit than before, all thanks to the transporting of the business to an online environment with the aid of tools dedicated to that exact purpose.
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Client Review

Abdul Basit Munshi

Abdul Basit Munshi

CIO - Sports456

They were able to take what was in my head and conceived to paper and turn it into a working product. I was really happy working with them. They were very knowledgeable.
Verified On Clutch

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