Home » Case Study » The One-Stop Shop To Get The Socks You Want, Online
Web App Development
Magento 1.9.2

About Client

The client is an online retailer of health and wellness products where best-in- class foot and orthopedic care products are sold to create one-of- a-kind identity in the market.

Business Challenges

Analyzing the market trends and customer’s buying behavior, the client found that nowadays people prefer to buy the products from those e-retailers that sells specialized products. And, finally he came up with an idea to build an Ecommerce website for socks addicts where the socks addicts can find variety of socks for different brands, fabric, weight and activity. Brainvire team made this dream come true with Magento website development where the socks-loving brains can easily find the socks that can keep their feet warm and comfortable.


Our team has provided great consulting and engineering services to build the Ecommerce socks store where people would find a wide range of socks. Using optimal website, the customers can navigate the socks, view their description and buy them in a few clicks.


  • Variety of socks kept into different categories
  • Social media integration
  • Discount is displayed on the product page
  • Recommendations are made at the bottom of the product page
  • Price will be auto-update based on the size and color combination
  • Enable customers to browse the socks directly
  • Customers can track the orders in real-time


The client wanted us to configure the selection on the product page in a non-linear fashion that’s allowing the customers to select size and image randomly. There must not be any restriction that limits the user to firstly select the image and thereafter select the size for a seamless customer experience. Our best minds did the customization in configurable JS to deal with the non-linear options.


  • Socks categorization eases the search
  • Improve social outreach via social media channels
  • Increase conversion ratio by displaying discount on the product description page
  • Enhance customer’s experience with recommendations