• About
  • UI/UX
  • Key Challenges
  • Our Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

They are a prominent high-end furniture retailer that operates in major metropolitan areas and provides exceptional products and services in New York, Miami, Boston, Los Angeles, and more. Blending tradition and innovation, they pioneer contemporary European design in the U.S. Their curated global selection has bespoke services to ensure exceptional experiences, evidenced by over 50 significant projects in residential and commercial spaces.

  • High-End Furniture Retail

    Business
  • North America

    Location

Business Goal 

We aimed to compile the website with WCAG 2.1 accessibility standards. Wanted to enhance the user experience for all visitors, including those with disabilities. Our aim was a seamless and equitable online experience, expanding their reach, fostering user satisfaction, and upholding the brand values of inclusivity and innovation in the competitive high-end furniture retail landscape.

Project Highlights

Portfolio

UI/UX Enhancement

We leveraged innovative strategies and ensured the website provided visitors with an inclusive and user-friendly experience.
website interface enhancement for high-end furniture

Key Challenges

Identification Issues

Streamlining and resolving accessibility issues across the website posed a significant challenge.

Testing and Improvement

Existing website content lacked depth and failed to effectively meet WCAG 2.1 AA standards.

Complying with Aesthetics

Balancing WCAG 2.1 AA compliance with their high-end aesthetic was critical.

Comprehensive Adjustments

Addressing accessibility across navigation, color contrast, and form elements required meticulous attention.

Our Solutions

Our team seamlessly integrated various elements to enhance the design and functionality of the website.
website interface enhancement for high-end furniture

Centralized Approach and Accessibility Audit Implementation

We implemented a centralized modification approach, focusing on systematic changes rather than piecemeal solutions. We conducted a comprehensive accessibility audit and undertook manual resolution processes across all websites.

website interface enhancement for high-end furniture

Continuous Accessibility Assessment and Improvement

By leveraging various accessible tools, continually assess the websites’ accessibility and promptly address any newly identified issues. This iteration of testing and continuous improvement enhanced the website’s functionality.

website interface enhancement for high-end furniture

Enriched and Enhanced the User Experience

We implemented a tailored solution for seamless website accessibility. We enhanced the design with stunning graphics and focused on the website’s functionality for a seamless user experience. We identified design elements and integrated them seamlessly into the website’s aesthetics.

website interface enhancement for high-end furniture

Streamlined Accessibility Enhances Engagement and Compliance

We streamlined accessibility improvements across various elements of the website. Our efforts contributed to a user-friendly visitor shopping experience, increased engagement, conversions, and customer satisfaction. Additionally, the brand mitigates the risk of non-compliance-related legal issues, safeguarding its reputation and financial stability.

Our Approach

Crafted a strategy aligned with the high-end furniture offerings, enhancing engagement and brand visibility.

Accessibility

Accessibility

We thoroughly examined the entire website to identify and address all accessibility issues.
Centralization

Centralization

We Implemented systematic changes across all web pages to ensure consistent accessibility improvements.
Refinement

Refinement

We assessed and enhanced the website accessibility to maintain WCAG 2.1 compliance.
Agility

Agility

Enabled flexible project management to promote regular collaboration and timely milestone achievements.

Technology Stack

Front-End Tech

WordPress

WordPress

Cloud

WordPress

WordPress

Server

WordPress

WordPress

Database

WordPress

WordPress

Project Management Tool

WordPress

WordPress

Framework

WordPress

WordPress

Key Results

  • Enhanced User Experience

    WCAG 2.1 AA compliance improved accessibility and usability, leading to higher engagement.
  • Expanded Customer Base

    Improved website accessibility attracted a broader audience, increasing sales and revenue.
  • Mitigated Legal Risks

    Compliance with accessibility standards reduced the risk of legal issues, ensuring financial stability.
  • Strengthened Brand Image

    Commitment to inclusivity and accessibility enhanced the DDC Group's reputation, fostering trust.
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