About Project
They are a prominent high-end furniture retailer that operates in major metropolitan areas and provides exceptional products and services in New York, Miami, Boston, Los Angeles, and more. Blending tradition and innovation, they pioneer contemporary European design in the U.S. Their curated global selection has bespoke services to ensure exceptional experiences, evidenced by over 50 significant projects in residential and commercial spaces.
High-End Furniture Retail
BusinessNorth America
Location
Business Goal
We aimed to compile the website with WCAG 2.1 accessibility standards. Wanted to enhance the user experience for all visitors, including those with disabilities. Our aim was a seamless and equitable online experience, expanding their reach, fostering user satisfaction, and upholding the brand values of inclusivity and innovation in the competitive high-end furniture retail landscape.
Project Highlights
- Website Maintenance and Optimization Solution
- Compliance with WCAG 2.1 AA standards
- Enhanced User Experience
- Improve Search Engine Visibility
- Customer Engagement
UI/UX Enhancement
Key Challenges
Identification Issues
Streamlining and resolving accessibility issues across the website posed a significant challenge.
Testing and Improvement
Existing website content lacked depth and failed to effectively meet WCAG 2.1 AA standards.
Complying with Aesthetics
Balancing WCAG 2.1 AA compliance with their high-end aesthetic was critical.
Comprehensive Adjustments
Addressing accessibility across navigation, color contrast, and form elements required meticulous attention.
Our Solutions
Centralized Approach and Accessibility Audit Implementation
We implemented a centralized modification approach, focusing on systematic changes rather than piecemeal solutions. We conducted a comprehensive accessibility audit and undertook manual resolution processes across all websites.
Continuous Accessibility Assessment and Improvement
By leveraging various accessible tools, continually assess the websites’ accessibility and promptly address any newly identified issues. This iteration of testing and continuous improvement enhanced the website’s functionality.
Enriched and Enhanced the User Experience
We implemented a tailored solution for seamless website accessibility. We enhanced the design with stunning graphics and focused on the website’s functionality for a seamless user experience. We identified design elements and integrated them seamlessly into the website’s aesthetics.
Streamlined Accessibility Enhances Engagement and Compliance
We streamlined accessibility improvements across various elements of the website. Our efforts contributed to a user-friendly visitor shopping experience, increased engagement, conversions, and customer satisfaction. Additionally, the brand mitigates the risk of non-compliance-related legal issues, safeguarding its reputation and financial stability.
Our Approach
Crafted a strategy aligned with the high-end furniture offerings, enhancing engagement and brand visibility.
Accessibility
Centralization
Refinement
Agility
Technology Stack
Front-End Tech
WordPress
Cloud
WordPress
Server
WordPress
Database
WordPress
Project Management Tool
WordPress
Framework
WordPress
Key Results
Enhanced User Experience
WCAG 2.1 AA compliance improved accessibility and usability, leading to higher engagement.Expanded Customer Base
Improved website accessibility attracted a broader audience, increasing sales and revenue.Mitigated Legal Risks
Compliance with accessibility standards reduced the risk of legal issues, ensuring financial stability.Strengthened Brand Image
Commitment to inclusivity and accessibility enhanced the DDC Group's reputation, fostering trust.
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