Headless Commerce Best Practices with Bigcommerce

  • eCommerce

  • Published On February 7, 2024

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Headless Commerce has emerged as a game-changer, decoupling the front-end and back-end systems to enhance flexibility and user experience. BigCommerce, a robust e-commerce platform, aligns perfectly with Headless Commerce best practices. This dynamic synergy allows businesses to leverage the platform’s scalability while adopting a headless approach for unparalleled customization. Discovering the symbiotic relationship between BigCommerce and headless e-commerce unveils a realm of possibilities, empowering businesses to craft unique. These tailored experiences resonate with modern consumers. 

Headless Commerce Best Practices with Bigcommerce

What is Headless Commerce Architecture?

Headless Commerce Architecture is a modern approach to online retail, separating the front-end and back-end of an e-commerce platform. In a “headless” setup, the presentation layer (head) and the commerce functionality (body) operate independently. 

  • This allows for greater flexibility and innovation in designing user interfaces and experiences. One popular platform embracing headless commerce is BigCommerce. 
  • By decoupling the head from the body, businesses using headless BigCommerce gain the freedom to adapt quickly to changing customer needs. 
  • This architecture empowers developers to create custom front-end experiences while still leveraging the robust e-commerce capabilities provided by BigCommerce on the back-end. 

Why Should You Go Headless With BigCommerce?

In the fast-paced digital landscape, agility is key. Enter Headless CMS integration with BigCommerce, a game-changer in ECommerce development. 

why headless with bigcommerce is the way to go

Unmatched Flexibility

Say goodbye to design limitations. BigCommerce Development takes a headless approach, separating the front and back ends. This flexibility empowers developers to create a custom user experience without constraints.

Speedy Performance

Experience lightning-fast page loads. BigCommerces Headless CMS integration optimizes site speed, enhancing user satisfaction and search engine rankings. By 2023, the United States anticipates ecommerce sales to exceed $740 billion. 

Future-Proof Your Business

Embrace innovation effortlessly. Headless architecture ensures adaptability to evolving technologies, keeping your online store at the forefront of ECommerce development trends.

Enhanced Security

Protect your customers and your brand. BigCommerce’s robust security features, combined with the flexibility of headless architecture, create a secure ECommerce development environment. 

Explore Limitless Possibilities: Elevate Your Business with Headless Commerce on BigCommerce!

10 Headless Commerce Best Practices with Bigcommerce

Bigcommerce, a leading player in the field, offers a robust platform that empowers merchants to embrace the headless approach. In this guide, we’ll explore 10 headless commerce best practices with Bigcommerce, ensuring you harness the full potential of this cutting-edge technology. 

10 Headless Commerce Best Practices with Bigcommerce
  1. Architect for Agility

Microservices Marvel:

Bigcommerce champions the use of microservices, a fundamental aspect of headless commerce platforms. Breaking down complex functionalities into smaller, independent services enhances scalability and facilitates quicker development cycles. This modular approach ensures smoother integration and easier maintenance.

Scalability Seer:

The scalability of an e-commerce platform is vital for handling growing demands. Bigcommerce, with its scalable headless commerce architecture, ensures that your business can effortlessly expand without compromising performance. This is achieved through distributed systems and the ability to scale components independently.

  1. Development Done Right

Testing Champions:

Quality assurance is paramount in e-commerce development. Bigcommerce encourages businesses to become testing champions, leveraging its tools for robust testing. This ensures that any changes or updates to the headless commerce solutions are thoroughly validated, reducing the risk of disruptions.

Security Sentinels:

Security is non-negotiable in the digital landscape. Bigcommerce emphasizes the importance of security sentinels to safeguard your e-commerce ecosystem. Implementing secure coding practices and regular security audits are integral components of a reliable headless commerce platform.

  1. Mastering the Bigcommerce Playground

Stencil Savior:


Bigcommerce’s Stencil framework is a savior for businesses seeking a customizable storefront. Stencil facilitates the creation of unique and engaging user interfaces, aligning seamlessly with the headless commerce approach. Merchants can mold their online presence according to their brand identity.

Graphql Guru:

Being a Graphql guru is a key best practice when working with headless commerce platforms. Bigcommerce supports Graphql, enabling developers to efficiently query and manipulate data. This not only enhances performance but also allows for a more streamlined and precise data retrieval process.

  1. Optimize for Success:

UX Odyssey:

User experience (UX) is at the heart of successful e-commerce. Bigcommerce encourages businesses to embark on a UX odyssey by creating intuitive and user-friendly interfaces. A headless commerce solution, with their separation of concerns, enable a seamless blend of engaging visuals and optimal performance.

Personalization Pathfinder:

headless personalization with bigcommerce

Personalization is a game-changer in the world of e-commerce. Bigcommerce provides tools that empower businesses to navigate the personalization path successfully. Tailoring user experiences based on individual preferences is more achievable with the flexibility offered by headless commerce platforms.

  1. Embrace Flexibility

Choose the Right Frontend Framework:

Flexibility in selecting the frontend framework is a significant advantage of headless commerce. Bigcommerce supports a variety of frameworks, allowing businesses to choose the one that aligns best with their requirements. This freedom enables developers to work with familiar tools, enhancing productivity.

API Prioritization:

api prioritization in headless commerce with bigcommerce

Bigcommerce development prioritizes efficient API usage for seamless data exchange, enhancing the user experience and ensuring smooth communication between frontend and backend. 

  1. Security First

Stay Ahead of Threats:

Bigcommerce emphasizes the importance of proactively implementing robust security measures, including regular updates, patches, and monitoring, to stay ahead of evolving cybersecurity threats. 

Documentation Dynamo:

Comprehensive documentation is a cornerstone of secure development. Bigcommerce encourages merchants to be documentation dynamos, meticulously documenting their enterprise headless commerce implementations. This not only aids in troubleshooting but also ensures a smooth handover for future development teams.

  1. Integration Is Key

App Market Alchemist:

Bigcommerce’s App Market enables seamless integration of third-party apps, enhancing businesses’ headless commerce capabilities and enhancing the functionality and features of their e-commerce platform. 

Omnichannel Orchestra:

Omnichannel commerce is a growing trend, and Bigcommerce helps businesses orchestrate their omnichannel strategy seamlessly. The headless commerce architecture facilitates the integration of various channels, ensuring a cohesive customer experience across online and offline touchpoints.

  1. Content Matters

Content Marketing Maestro:

Bigcommerce businesses leverage content marketing to attract and retain customers, offering tools for creating compelling, headless content tailored for various channels and devices. 

Reusable Rockets:

Bigcommerce promotes reusable content components, promoting modularity across various pages and touchpoints, to streamline content creation and ensure consistency. 

  1. Measurement Matters

Track Key Metrics:

Measuring success is essential for continual improvement. Bigcommerce advises businesses to track key metrics diligently. Whether it’s conversion rates, bounce rates, or customer engagement, having a data-driven approach enables businesses to iteratively enhance their headless commerce strategies.

Iteration Innovator:

Continuous improvement through iteration is a fundamental principle in headless commerce. Bigcommerce promotes businesses to be iteration innovators, consistently refining and optimizing their strategies based on data insights and evolving market trends.

  1. Community Is Your Ally

Developer Community Compass:

A developer community is crucial in headless commerce, guiding businesses through challenges and fostering collaboration, providing shared experiences and insights for collective growth. 

Testing Tools:

Utilizing testing tools is a best practice that ensures the benefits of headless commerce solutions. Bigcommerce offers comprehensive testing tools for businesses to thoroughly validate their implementations, ensuring functionality and enhancing the overall reliability of the eCommerce ecosystem. 

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What are the Benefits of Implementing Headless BigCommerce?

One approach gaining popularity in the digital world is the implementation of Headless BigCommerce, a strategy that separates the front-end and back-end of an online store. This innovative approach offers a myriad of benefits that can revolutionize the way businesses operate and interact with their customers.

Increased Site Speed

  • Traditional e-commerce platforms struggle with delivering fast and responsive websites due to tightly integrated frontend and backend systems.
  • Headless BigCommerce separates these components, allowing independent development and optimization.
  • This decoupling leads to significantly improved site speed, providing users with a seamless and quick browsing experience.

Better Conversions

  • A faster website translates into improved user experience, fostering higher conversion rates.
  • Headless architecture enables businesses to create engaging and visually appealing frontend experiences tailored to their target audience.
  • Optimizing the customer journey encourages higher conversion rates and ultimately boosts sales.

Single Source of Truth for Multi-Storefront Management

  • Managing multiple online storefronts can be complex, leading to inconsistencies in product information, inventory levels, and pricing.
  • Headless BigCommerce centralizes data management, serving as a single source of truth for all connected storefronts.
  • Implementing Shopify headless commerce ensures synchronized product details, inventory updates, and pricing changes across all platforms, minimizing the likelihood of errors and discrepancies. 

Create Customized Shopping Experiences

  • Headless architecture empowers businesses to design and implement unique and personalized shopping experiences for their customers.
  • With the frontend decoupled, developers have the flexibility to create custom interfaces aligned with the brand’s identity and customer preferences.
  • Personalized shopping experiences enhance customer engagement and loyalty through dynamic content recommendations and user-specific promotions.

Enable Commerce Functionality for Content-Driven Sites

  • Many businesses leverage content-driven websites to engage with their audience and build brand awareness.
  • Headless BigCommerce allows businesses to embed commerce functionality directly into content-driven sites, ensuring a cohesive and integrated experience for users.
  • This integration enables users to seamlessly transition from exploring content to making purchases.

Custom Integrations

  • One of the Headless commerce advantages is that it provides flexibility for custom integrations with third-party tools, services, and internal systems.
  • Businesses can tailor their e-commerce ecosystem by integrating with CRM software, analytics platforms, or custom-built applications.
  • Custom integrations enhance operational efficiency, allowing businesses to leverage the full potential of their existing tech stack. 

How To Go Headless With BigCommerce?

Here it explains how launching a headless BigCommerce store can provide flexibility and scalability to meet market demands. It breaks down key components into four layers of functionality for a clearer understanding. 

The Four Layers of Functionality for Headless

Storefront: The Face of Your Brand

How To Go Headless With BigCommerce?
  • Decoupled Frontend: BigCommerce’s headless storefront allows flexible frontend design, decoupled from the backend, providing freedom in UI/UX design.
  • Customization: Design a unique and brand-aligned storefront with freedom from traditional design constraints.
  • Content Management: Seamlessly integrate with CMS like WordPress, enabling efficient content creation and management.

Microservices: The Power Behind the Scenes

  • Scalability: Microservices enhance scalability, allowing independent scaling of different components for optimal performance.
  • Third-Party Integrations: Easily integrate specialized services and tools, from payment gateways to marketing tools, enhancing overall functionality.
  • APIs for Connectivity: BigCommerce’s APIs facilitate seamless communication between different microservices, ensuring a cohesive system.

Application: The Heart of Operations

  • Efficient Management: Efficiently handle orders, inventory, and customer data for a seamless transactional experience with BigCommerce API integration. 
  • Analytics and Reporting: Utilize robust analytics tools for insights, aiding informed decision-making and operational optimization.
  • Security and Compliance: Prioritize security with secure coding practices and regular security audits to protect customer information.

BigCommerce: The Foundation

  • Unified Platform: BigCommerce serves as the foundational layer, unifying store management, product handling, and customer relationships.
  • Flexibility: Enjoy the flexibility of headless commerce without compromising stability, ensuring smooth operations and adaptability.
  • Omnichannel Capabilities: BigCommerce as the foundation supports omnichannel strategies across online marketplaces, social media, and mobile applications

Launching a Headless BigCommerce Store: Step-by-Step Guide

the roadmap to headless bigcommerce launch a comprehensive stepwise approach
  • Assessment: Evaluate your current e-commerce setup and identify the specific areas where a headless approach can bring value. Consider factors such as the need for a custom frontend, scalability requirements, and the desire for innovative features.
  • Selecting Frontend Technology: Choose a frontend technology that aligns with your development team’s expertise and your business goals. Popular choices include React, Vue.js, and Angular. Ensure compatibility with BigCommerce APIs for seamless integration.
  • Microservices Design: Break down your e-commerce architecture into microservices, focusing on individual components such as product management, inventory, and checkout. This step enhances flexibility, scalability, and ease of maintenance.
  • App Integration: Discover a wealth of pre-built apps and extensions in the BigCommerce community and marketplace, specifically tailored to your needs. Explore the potential for customization and innovation using headless commerce tools to elevate your online store’s functionality. 
  • Custom Development: Leverage BigCommerce’s extensive APIs for headless integration and implement customizations at the application layer. This crucial step empowers you to tailor your online store to specific needs, introducing unique features and seamless integrations. 
  • Testing: Thoroughly test your headless BigCommerce store to ensure compatibility, responsiveness, and optimal performance. Pay attention to user experience, security, and the seamless integration of frontend, microservices, and application layers.
  • Launch and Monitor: Once testing is successful, launch your headless BigCommerce store. Monitor its performance, gather feedback, and be prepared to iterate based on user behavior and market dynamics. 

5 Examples of Headless Bigcommerce Stores That Deliver Great Experiences

Discount Electronics

Discount Electronics

This headless BigCommerce store stands out with its seamless integration of product listings and promotions. The decoupled architecture allows for a dynamic and visually appealing storefront, enhancing the overall user experience. Customers enjoy a streamlined shopping process with quick loading times and responsive design.

Ice Cobotics

Ice Cobotics

Leveraging headless commerce, Ice Cobotics provides a futuristic shopping experience. The separation of frontend and backend enables innovative features, such as virtual product demos and interactive content, creating an engaging environment for customers exploring robotics solutions.

Yeti Cycles

Yeti Cycles

Yeti Cycles is one of the headless commerce examples that embraces the flexibility of headless commerce to showcase their premium bike products. The store’s customized frontend offers an immersive experience, allowing customers to explore detailed product specifications and engage with rich multimedia content. This approach contributes to increased customer satisfaction and informed purchasing decisions.



In demonstrating how headless commerce works, Skullcandy’s BigCommerce store achieves a seamless integration of aesthetics and functionality. The separation of concerns allows efficient content updates, creating a visually striking storefront. Customers enjoy a user-friendly interface and swift access to the latest audio products. 



Burrow’s headless BigCommerce store excels in providing a personalized shopping journey. The modular design allows for easy integration of tailored content, ensuring that customers receive relevant product recommendations and an interactive browsing experience. This approach enhances customer engagement and loyalty, setting Burrow apart in the furniture e-commerce space. 


BigCommerce Headless is a strategic approach for businesses seeking flexibility and scalability. It allows businesses to customize customer experiences and optimize performance across channels. The platform’s commitment to headless architecture enhances agility and accelerates development cycles. This is not just an upgrade, but a strategic leap towards a customer-centric, digitally transformative future, where adaptability and innovation are crucial for success in the ever-evolving e-commerce landscape. 

Read more: AI and the Future of Retail: Personalization, Automation, and Predictive Analytics


How Can I Ensure My Headless Store Is Secure and Protects Customer Data?

Employ robust security measures, follow secure coding practices, and conduct regular audits to safeguard customer data in your headless store.

What Pre-Built Headless Integrations and Plugins Are Available in the Bigcommerce App Marketplace?

BigCommerce’s App Marketplace offers various pre-built headless integrations and plugins, streamlining the implementation of additional functionalities in your store.

How Does Bigcommerce’s Stencil Theme Framework Fit into a Headless Strategy?

BigCommerce’s Stencil theme framework facilitates headless strategies by allowing customization of the storefront, ensuring seamless integration with the backend.

Can I Personalize the Shopping Experience for Individual Customers in a Headless Store?

Yes, personalizing the shopping experience in a headless store is achievable. Utilize the flexibility of headless architecture to tailor content and recommendations for individual customers.

What Considerations Should I Keep in Mind for Designing a User-Friendly Interface for a Headless Store?

Prioritize simplicity and responsiveness in design. Ensure intuitive navigation, clear calls to action, and seamless transitions for an optimal user experience in your headless store.

What Are the Estimated Costs of Implementing Headless Commerce with Bigcommerce?

Estimated costs for implementing headless commerce with BigCommerce vary based on customization and features. Consult with BigCommerce or developers for specific pricing details.

Where Can I Find More Resources and Support for Building a Headless Store on Bigcommerce?

Access documentation on BigCommerce’s website, engage with the developer community, and utilize support channels provided by BigCommerce for comprehensive resources and assistance in building your headless store.

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    Pratik Roy
    About Author
    Pratik Roy

    Pratik is an expert in managing Microsoft-based services. He specializes in ASP.NET Core, SharePoint, Office 365, and Azure Cloud Services. He will ensure that all of your business needs are met and exceeded while keeping you informed every step of the way through regular communication updates and reports so there are no surprises along the way. Don't wait any longer - contact him today!

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