Home / Case Studies / Caribbean Jewelry Merchant
/ Case Study · Retail
A GemFind Ring Builder Boosts Engagement. A Shopify Store, Made Interactive.
/ The engagement
A Shopify Revamp With GemFind Ring Builder.
The client is a Caribbean jewelry merchant with over 45 stores and a vertically integrated D2C model. Brainvire revamped its Shopify website, integrating GemFind's Ring Builder so shoppers design custom pieces, adding a dedicated FAQ section, a bespoke contact form, store locations, appointment booking, and font changes for a cleaner, more engaging experience.
/ About the client
The client started its retail operation in the early 1990s and expanded into gemstones and jewelry manufacturing over the years, with more than 45 stores across the Caribbean. It moved to the online market to keep providing customers with quality jewelry at great value, sourcing exotic items and turning them into works of art.
The client wanted to revamp its website to improve customer support with a dedicated FAQ section and prominent contact information, streamline appointment booking, and add a bespoke contact form and full store locations. It also wanted to integrate GemFind's Ring Builder and font changes to improve engagement across the site.
/ The approach
Design, architecture, and features, shipped as one program.
Jewelry, designed
An interactive platform for creating unique jewelry raised technical and design considerations, so the team collaborated with GemFind to integrate the Ring Builder tool into the website.
Journey, intuitive
New features needed a user-friendly interface, so the team worked with UX design experts on easy navigation and clear information for an intuitive experience.
Aesthetics, lifted
Improving engagement and aesthetics through the Ring Builder called for care, so experienced designers made visually appealing font changes and seamless integration.
Design, uncluttered
The client wanted contact methods on show without clutter, so a responsive design displays contact information cleanly across devices.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Interactive jewelry platform
Providing an interactive platform for creating unique jewelry raised technical and design considerations. The web development team collaborated with GemFind and carefully integrated the Ring Builder tool into the website to overcome the challenge.
User-friendly interface
Designing a user-friendly interface had to accommodate the new features and keep the experience intuitive. The team collaborated with UX design experts on a design that prioritized easy navigation and clear information.
Enhancing website engagement
Enhancing engagement and aesthetics through GemFind's Ring Builder required meticulous attention. The team, with experienced designers, executed font changes in a visually appealing way and integrated the Ring Builder seamlessly.
Clean and uncluttered design
The site needed to display various contact methods while staying clean and uncluttered. The development team implemented a responsive design that presents contact information in a user-friendly manner across devices.
/ Product screens
The delivered experience.
The interface people actually use.
/01Storefront
/02Ring Builder
/03Booking
/04Store Locator
/05Contact/ The results
What changed, in numbers.
/ Next step
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