Condomania
Brainvire increased the sales of an Adult Product E-commerce Company with Amazon-Ebay Integration
About Project
As a leading e-commerce company selling adult products, our client has set a benchmark for quality, safety, and usability, allowing individuals to explore relationships with themselves on a deeper level. With the head office located in Austin, Texas, our client is dedicated to providing quick and efficient delivery of products across regions via various online platforms.
E-Commerce
BusinessNorth America
LocationBusiness Goal
The client’s primary business goal was to enhance website performance, drive website conversions through organic traffic, and drive sales via e-commerce platforms, and Amazon-Ebay integration. Additionally, they also strived for Amazon-Magento integration with CRM and ORM. The client aimed to achieve this by implementing growth strategies and creating listings across various e-commerce platforms.
Project Highlights
- Technical SEO
- Amazon-Magento Integration
- Amazon-Ebay integration
- Smooth user experience
UI/UX Enhancement
Key Challenges
Technical Glitches in the Website
The performance of the website lagged due to technical issues that needed immediate resolution. Lack of technical SEO implementation slowed down the website performance, further lowering search reach.
High Bounce Rates
A poor user interface, coupled with confusing site navigation causes a poor user experience. The client’s website experienced high bounce rates which compromised sales and affected ROI.
Lack of website optimization
Poor SEO implementation including poor keywords, and lack of site structure led to a drop in the organic traffic of the client’s website.
Declining conversion rates
One of the primary challenges the client was facing was declining conversion rates. Due to a host of frontend and backend issues, the client’s website was facing a drop in organic traffic, and an increase in bounce rates, thus suffering from lack of conversion.
Our Solution
Refining website performance by SEO optimization
While analyzing the website for performance optimization, we found a host of issues that needed to be addressed. Our technical team fixed issues that were causing website glitches. Additionally, by implementing industry SEO best practices, we enhanced the visibility of the site. Also, we added structured data markup to distinguish between different product categories for easy navigation.
Generating organic traffic through digital marketing campaigns
After optimizing the site through SEO implementation, we set on to create digital marketing strategies, visually appealing designs, and engaging content that enhanced the website’s visibility and increased organic traffic. Our comprehensive marketing campaigns were created with a thorough understanding of the client’s audience and their preferences.
Enhancing user experience for better customer experience
We transformed the client’s design by improving the design aesthetics and focusing on the website’s functionality for a better customer experience with easy navigation and seamless checkout. These improvements resulted in decreased bounce rates as the users were prone to stay longer on the site due to engaging content and stunning graphics.
Increasing sales via Amazon-Ebay integration
Seamlessly integrating Amazon and eBay helped boost the customer base of the client. The wider the reach, the better the sales. Additionally, we streamlined the client’s products in different e-commerce channels which increased the client’s ROI significantly.
Our Approach
By streamlining our efforts into optimizing the websites, cumulating effective digital marketing strategies, and enhancing the user experience to generate a strong user base, Brainvire achieved the goal of maximizing organic traffic and boosting sales.
User Experience
SEO Optimization
Conversion
Integration
Technology Stack
Front-end Tech
HTML5
JavaScript
CSS 3
AJAX
Back-end Tech
HTML5
JavaScript
CSS 3
AJAX
Key Achievements
20% Decrease in Bounce Rates
Our efforts yielded a drastic dip in bounce rates as audiences were more engaged with the website.
237% Increase in Organic Traffic
The client witnessed a steady surge in quality organic traffic after resolving the website issues and customizing Amazon integration.
56% Growth Rate in ROI
Synchronizing the client’s products in E-commerce platforms including Connexity, Shopping.com, and Nextag, increased the client’s ROI by 56%.
173% Increase in Sales
By integrating Amazon and eBay into the client’s product domain, we increased the overall sales of the client’s products by monumental rates.
Brainvire Team has been Transparent and Efficient
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