Advantages of Odoo ERP Implementation in Trading Business

Hiren Raval

Head of eCommerce and ERP

Modern businesses are complex! Most business owners must balance several factors to ensure they get the best out of their operations. 

However, most businesses often lack the right resources to amplify their operations. Today, more than ever, organizations rely on innovation to navigate such complexities. This comes with the growing application of Enterprise Resource Planning (ERP) software. Stats suggest that over 70% of large enterprises already use ERP solutions, and 53% of organizations see a positive ROI after ERP implementation.      

Advantages of Odoo ERP Implementation in Trading Business

Many trading businesses quickly recognized this opportunity and chose the Odoo ERP solution simply because of the advantages of implementing Odoo in trading. The solution has helped trading businesses centralize data, enhance automation, and manage supplies, price negotiations, and inventory.  

In this article, we take a closer look at the impact of ERP on trading businesses while taking a closer look at:

  • The Pain Points of Trading Businesses
  • Ways Odoo ERP Solutions Can Help Address the Above Pain Points
  • Benefits of Implementing Odoo ERP in Trading Business 
  • Top 5 Trading Giants Transformed by Odoo ERP

Continue reading as we understand more about the details in the following sections. 

The Pain Points of Trading Businesses

While lucrative, the trading business has unique challenges; addressing them is imperative to ensure effective growth. But before diving into the solving part, let’s first understand the nature of these challenges.  

The Pain Points of Trading Businesses

1. Manual Workflows and Disconnected Data

Every trading business has to manage multiple workflows without compromising the integrity of procedures. Doing this manually requires a significant amount of manual effort and still leaves room for human errors. 

Managing quotes, invoices, and purchase orders manually also prevents effective synchronization of business, preventing businesses from making more informed decisions.   

2. Inventory Management Woes

Inventory management is another significant concern for trading businesses. Taking the conventional approach to inventory management prevents trading businesses from accessing inventory data in real time. 

This also prevents them from forecasting demands accurately and making business decisions accordingly, leading to poor decision-making and the following consequences. 

3. Price Negotiations and Supplier Management

Negotiating the right prices and managing all your suppliers is another challenging but one of the most important aspects of running a trading business. 

These processes require input from multiple sources, which one cannot achieve manually. Trading businesses using manual tactics eventually fail to ensure effective supplier management, further hampering their credibility.      

4. Customer Relationship Management

While managing suppliers is challenging, things can get trickier when it comes to managing relationships with customers. Businesses must keep up with the fast-paced environment and keep their customers connected for better brand loyalty. Unfortunately, this is not something one can achieve by relying on manual tactics, leading to more devastating consequences for the business.       

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Ways Odoo ERP Solutions Can Help Address the Above Pain Points

1. Manual Workflows and Disconnected Data:

Seamless Odoo ERP integration can help businesses automate workflows with automated quotes, purchase orders, invoices, and more. Trading businesses can also leverage Odoo ERP to connect data across departments for real-time visibility with a centralized database. 

For instance, a furniture trading company automates purchase orders based on pre-set stock levels, eliminating manual entry and reducing order processing time by 50%.

2. Inventory Management Woes:

Managing the inventory of a trading business becomes much easier with the Odoo ERP solution. One can use the solution to implement real-time inventory tracking, get low-stock alerts, and automate re-ordering. 

Odoo ERP also helps forecast demand and optimize stock levels with data-driven insights. For example, a food import company uses Odoo’s inventory management to reduce stockouts by 20% and optimize warehouse space by 15%, leading to cost savings and improved customer satisfaction.

3. Price Negotiations and Supplier Management:

Supplier management and price negotiations directly impact a trading business’s profitability. Odoo ERP solution can make this more manageable with vendor portals for automated purchase requests and communication.

You can even use Odoo ERP to compare supplier prices, negotiate deals using integrated communication tools, and track supplier performance to identify improvement areas. For example, a textile importer uses Odoo’s vendor portal to compare prices from multiple suppliers and secure a 10% price reduction on a major order, maximizing profitability.

4. Customer Relationship Management:

Managing your relationships with customers is critical to ensuring the success of a trading business. This is where the Odoo solution makes things better with a 360-degree view of customer interactions and preferences with integrated CRM. 

This also allows businesses to conduct targeted marketing campaigns, personalize offers, and provide seamless customer service across channels. For example, a coffee distributor uses Odoo CRM to suggest personalized blends based on customer purchase history, leading to a 15% increase in repeat orders and customer loyalty.

Benefits of Implementing Odoo ERP in Trading Business 

The advantages of implementing Odoo in trading are numerous, and these perks address every specific challenge for trading businesses. So, let’s take a better look at the benefits of implementing the Odoo ERP solution.  

Benefits of Implementing Odoo ERP in Trading Business 


Odoo ERP is one of those solutions that can help trading businesses generate as many quotes as needed in time. The solution can also help generate purchase orders, simplify dropshipping, and ensure secure order locking. More importantly, the Odoo ERP solution can help you organize all aspects of vendor management

These perks help address the challenge of manual workflows that have been troubling trading businesses for a very long. Businesses can automate most manual processes to enhance operational efficiency, eliminate human errors, and save more costs. This also helps ensure centralized storage of all purchase data for better supplier management.    


Trading businesses can leverage the Odoo solution to create better quotes and generate more orders to boost conversions. Using these solutions also helps businesses get more confidence to upsell their offerings while keeping the prices flexible for customers. The Odoo ERP solution also helps trading businesses attract customers with enticing coupons and promotions.       

Other than that, ensuring effective tax precision with better order securement with transparent shipping costs becomes more manageable with the Odoo ERP solution. You can manage multiple addresses and benefit from streamlined trading processes in Odoo. This will help your business save costs, reach customers, and increase profits.    

Customer Relationship Management:

Every business must maintain appropriate customer relationships, and trading businesses are no exception. While this can become a significant challenge with conventional manual tactics, the Odoo ERP solution can make things much more manageable. These solutions help you get a comprehensive view of all customers, making it easier to determine trends from buying behavior. 

But the best part is that Odoo ERP allows you to take a personalized approach to engaging with every customer. It enables businesses to leverage the potential of targeted marketing and reap the benefits. Personalization also helps enhance customer loyalty, helping you save on costs in the long run.     

Inventory Control:

Managing your inventory as a trading business owner is one of the most challenging aspects. Trading businesses often fail to ensure appropriate inventory management to meet market demands. This also hampers their supplier relationship, further hurting the business’s credibility.  

The Odoo ERP solution is the ideal fix for effective inventory management. The solution helps you track all inventory in real-time, leverage smart package management, get more accurate forecasts, and automate expiry date alerts. These analytical capabilities also help businesses set up automated expiration date alerts to ensure they never run out of essential stock.     

Invoicing and Reporting:

There are no alternatives to maintaining appropriate business records; invoicing is essential. However, invoicing and reporting have always been challenging for trading businesses. This is where the Odoo ERP comes into the picture to save the day and simplify invoicing and reporting.  

The Odoo ERP have advanced abilities to help trading businesses ensure more efficient and accurate invoicing. You can also use these abilities to generate customized reports and evaluate your business’s performance. You can then use this insight to drive informed decision-making that helps promote your business’s interest. 

Benefits Beyond Features:

Apart from most features related to Odoo ERP benefits in trading, many other benefits come with this performant solution. For instance, the Odoo ERP ensures better operational efficiency with automation and enhances your workforce’s productivity. This helps your business save on operational costs using available resources and get better profits.   

Another great thing about the Odoo ERP solution is seamless access to many actionable insights. These insights are crucial in helping the management make business decisions based on the available data and eliminating any guesswork. All these together can help trading businesses offer better service and products to customers and drive more businesses with enhanced satisfaction levels.     

Optimize Your Odoo ERP for Trading Success

Top 4 Trading Giants Transformed by Odoo ERP

As we have illustrated all the advantages of implementing Odoo in trading, there are also many live examples demonstrating how Odoo can benefit your business. So, let’s look at these examples to make better decisions.   

1. The Home Improvement Centre:

4 business who odoo erp transforms in trading operations

BuildDirect, has been in the business of online building materials retailers for years but often struggled with supply chain management and stock visibility. Upon consultation with our experts, we recommended the client start using the Odoo ERP solution. 

The client decided to implement the implementation, enabling them to leverage automated purchase orders to optimize the supply chain. It also helped the client get better stock visibility and reduce order fulfillment time by 25%, boosting customer satisfaction like never before.    

2. The Fashion Boutique:

Pearl Boutique, a renowned fashion boutiuque that caters to making women clothing more accessible was struggling to maintain effective customer relationships. It adversely affected the business’s sales figures, after which they contacted us for a solution. 

After evaluating all the aspects of the business, we recommended the Odoo ERP solution to them. It helped them offer customers personalized recommendations and impactful loyalty programs to foster better relationships. Our client then used targeted marketing more effectively, which allowed them to increase online sales by 30%.

3. The Food Processor:

business who odoo erp transforms in trading operations food processor

SunFood Superfoods is one of the most renowned trading businesses offering organic and natural ingredients of the best quality. However, the client still needed help managing their supply chain, which resulted in increased product recalls and hurt the brand’s reputation.     

This is when we recommended the client to give Odoo implementation a shot, and the benefits were soon evident to them. The solution’s lot tracking quality management features helped them get better traceability and ensure effective quality control across the supply chain. This step, in turn, helped ensure better quality, reduce product recalls, and secure the brand’s reputation.    

4. The Sustainable Toy Manufacturer:

business who odoo erp transforms in trading operations sustainable toy manufacturer

Finally, another example of a successful Odoo implementation sheds light on PlanToys, a sustainable toy manufacturer leveraging innovation for the greater good. Despite their noble goals, the business struggled to ensure effective compliance, further impacting their brand’s image. 

Odoo’s implementation was a game changer for the toy manufacturer, enabling them to enhance compliance with environmental regulations and ethical sourcing with advanced compliance and traceability tools. As a result, this helped them create a robust brand image and attracted their target audience for better revenue generation.  

Read more: How do you Choose the Ideal Odoo ERP implementation partner?


Will Odoo ERP Streamline Invoicing and Payments to Improve Cash Flow and Avoid Delays for Trading Businesses?

Odoo ERP implementation helps trading businesses automate invoice generation based on different criteria. Many other features in the Odoo ERP help businesses enhance cash flow and avoid preventable delays.  

Will I Be Able to Identify Performance Trends and Predict Future Outcomes Using Odoo ERP Data for Trading Businesses?

The Odoo ERP data has many advanced analytical features that help determine performance trends and predict future outcomes. It helps drive better decision-making with a better knowledge of potential risk factors.    

Can I Stay Connected with My Team and Track Sales Progress Even When I’m Out of the Office for Trading Businesses?

The Odoo ERP is one of the most dynamic and intuitive solutions, allowing you to manage your business virtually anywhere. You can easily use the solution to remain connected with your team and track sales remotely in real-time.   

Can Odoo Handle Complex Pricing Structures and Discounts for Our Products for Trading Businesses?

The Odoo ERP solution offers many useful features, allowing businesses to adopt different pricing strategies to fit complex pricing structures and product discounts.  

What Training Resources Are Available to Ensure Our Staff Can Efficiently Use Odoo for Trading Businesses?

There are plenty of resources with Odoo, as you can easily access technical and functional documentation. These resources are enough to help your staff learn about using Odoo.  

What Are the Potential Challenges or Pitfalls in Migrating Our Data to Odoo for Trading Businesses?

There is always some risk that comes with data migration from old to new solutions. The best way to address these issues is by hiring an expert team to facilitate seamless migration without losing data.   

What Reporting and Analytics Capabilities Does Odoo Offer for Tracking Trading Businesses?

The Odoo ERP solution has a plethora of reporting and analytical abilities that can help trading businesses evaluate every relevant business metric. Be it your inventory, accounting, customer behavior, or employee performance, this solution can help monitor every aspect.     

Can Odoo Integrate with Our Existing Systems or Third-Party Platforms?

If the application can be integrated, you can easily incorporate Odoo with your existing system or any third-party platform. Odoo is an API-friendly ERP solution you can easily integrate with most solutions.  

About Hiren Raval

Hiren is a seasoned eCommerce consultant who has helped many businesses succeed. He’s worked with companies of all sizes to help them find the right solutions and strategies to grow their business. If you need someone who can guide your company through this new landscape, Hiren is the person for you. Get in touch with him today!

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