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SEO Best Practices For Your Magento Store Feb 25, 2014

Magento is definitely SEO (Search Engine Optimization) friendly out of the box, but there are still a lot of things to consider from an SEO perspective if you are considering Magento Development to build your online store.

Make sure you take into account the following points when you use Magento to create your online store.

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Pagination

Well, pagination is a good thing if you are using it to create a good user experience. Instead of endlessly scrolling, users will definitely prefer a clutter-free experience of browsing through your ecommerce website. So, when you develop cms in Magento ensure that you create a good linking structure. Create a good hierarchy and use categories. Well, the problem that arises due to pagination is that each large page, when broken into a number of other pages, show similar content. Even the title and meta descriptions look the same. This means that search engines could perceive them as duplicate content pages! The solution to this pagination issue is to add a no follow and no index for the other similar pages created due to pagination. Of course, you will miss out on the other SEO advantages – like utilizing those no follow pages to target more and more keywords for your website.

Multi-store Magento Implementations

In a multi store magneto implementation, and specifically if you are selling the same product on multiple sites, it’s going to be tricky when it comes to SEO. Well, considering that you are hosting it on the same server, it would also come under the same IP block. The product descriptions, titles and meta descriptions also get all messy. That’s the tip here. When you decide to use multiple stores and develop your cms in Magento, (or any other ecommerce platform for that matter), make sure that you maintain unique product descriptions, Meta titles and Meta tags.

301 redirects for disabled products

When your star product sells like crazy and a year later it is out of stock, you remove the product from your website. Well, what happens to the product page? 404 – Not found? Well, in the first place, it’s bad user experience. And secondly, it’s known that redirecting users to another product page that has replaced the star product is a good idea from an SEO perspective as well as a customer perspective. This will also help retain search positioning and at least preserve any link juice it was passing to the website! It’s good to opt for a 301 redirect.

URL ReWrites

Enable URL re-writes in Magento. This is particularly useful for product category pages. Using relevant and high-quality keywords in the URLs for your category pages will definitely help your search engine efforts at a later stage. Analyze your keywords page wise and use the most effective ones in the URLs.

Meta Data

There are three types of metadata to consider. The Meta Title which will be seen at the top of your customer’s browser. The Meta Keywords which are now officially not included in ranking factors, but it’s a good practice to include them. Meta Descriptions are included by Google (sometimes) in little snippets in search results pages. This means that you are better off writing the metadata perfectly for all your web pages with relevant keywords and the best descriptions for your pages.

Site Maps

Creating an XML site map is one of the most effective methods to help Google bots crawl your site efficiently. The essential content of the website gets instantly recognized and indexed by Google. It’s like providing a walk – through to your website for the Google crawlers or any other search engine for that matter. For Magento, you get an inbuilt feature to create site maps for your store.

Google Analytics

Magento also comes with an option for Google Analytics integration. You can enable it to get SEO statistics for your online store.

Magento is no doubt a powerful eCommerce platform, but it also requires certain tweaks for making it more and more compatible with search engines. It also comes with some built-in SEO features; however, there is always room for improvement. The popularity of Magento Ecommerce Development as a field that enables creative customizations and tweaks to make it appealing to customers has made many businesses turn to this ecommerce platform to build their online stores.

After all, a powerful platform with powerful SEO services for ecommerce can mean good gains for your business!

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