Whether you’ve heard a little about Pay-Per-Click (PPC) as an online advertising option, or you heavily use it, there’s always a gain in knowing what is in store for your…
Google vs Bing- Which Is A Better Search Engine?
When you think of search engines, the first thing that comes to mind is probably Google. Fortunately, search engines have changed the way people seek information. While all search engines…
Proven Strategies To Boost Your Organic CTRs For Better Search Rankings
One of the most effective ways to reduce digital marketing spends while increasing sales is to generate more qualified clicks from your existing content. In other words, promote increasing click-through…
Customer Retention is the Key to Sustaining your Business with an Improved ROI
In this digital realm, a man with a mobile food center on a street corner in New York City can also register his company with online food distribution apps, Google…
Predictive Analytics: Understand Customer Behavior and Improve ROI
As the name suggests, predictive analytics leverages historical data, algorithms and machine learning to provide insight into the future. It comes into play when an organization demands the generation of…
Proven guide to take the edge of Bounce Rates and Soar Conversions
If you are proactive in the Digital Marketing Industry and know how “Search Engine Optimization” functions, you must be aware that bounce rates and conversion rates go hand-in-hand. A high…
Top 7 facts that confirm the importance of Affiliate Marketing in Shaping eCommerce
We are always on the lookout for a good recommendation, right? We seek confirmation from someone we trust that it’s a good purchase, whether it’s a mobile, a car mechanic,…
How to create some winning CTAs to increase the Conversion Rate?
Having a noticeable and attractive CTAs is more important than you think for an online business to grow. CTAs or call to action are statements designed to get an immediate…
How creating a Buyer Persona makes you better than your Competitors
If you run a digital business related to finance, mobile and wireless, or media and entertainment, it’s critical to profoundly comprehend your clients. Before setting up any promotional strategy you…
The 5 best Omni-Channel Platforms that leverage Paid Campaigns
Paid Media is a bulls-eye task! The best way to leverage the paid media is through the Omni-channel strategy. Depending on one platform for advertising can never give you the…
Amazon Marketing Services: Its Significance and How to Optimize Amazon Listing
2012 marked the inception of Amazon Marketing Services. This is a self-reliant advertising solution that empowers keyword-based ad campaigns. Today, digital marketing services make optimal use of advanced marketing solutions….
Brand Communication uplifts business potentials
A company starts to communicate about its existence since its inception. The firm puts conscious efforts to create an identity, and improve brand communication as the brand evolves. A good…