A Comprehensive Cloud-Based Loyalty Programme For A Middle-Eastern Furniture Brand

April 27, 2022 Dallas, USA

In the digital era of eCommerce, customers indulge more in a brand when they get interesting and exciting rewards on every purchase. With that in mind, Brainvire is developing a single reward collecting platform to let the customers redeem their loyalty points in-store and online.

Located in the Middle East, this renowned furniture brand wanted to benefit the customers with a brand loyalty program, providing the security of receiving enticing rewards, discounts, and other special incentives.

With Brainvire, this furniture brand has developed its two successful Magento-based websites, 2XL Home and OC Home. So, they entrusted us to launch their Loyalty Programme Platform.

“With the Soughah-Loyalty Platform, we aim to stand out our client’s multi-brand in the marketplace. We are developing a comprehensive cloud-based Loyalty Programme for the client to provide a seamless customer experience between in-store & online platforms across the Middle East,” said Chintan Shah, CEO of Brainvire.

As our expertise in technologies has elevated their business in the past, so to retain more customers, clients turned to Brainvire for tech support & digital infrastructure for desktop and mobile platforms.

Our experts interfaced the frontend technologies like Kotlin and Swift for the mobile platform and HTML, CSS, and necessary JS framework for the web platform.

Also, we interfaced the backend admin panel with PHP Laravel Framework, which provides object-oriented libraries and eloquent ORM for the database migration.

Convenience is everything for the customers. So to provide customers with the utmost ease of using the rewards, we integrated the application with API calls, where the customers can redeem their rewards for online and in-store shopping.

We interface customer data and rewards points with Magento for the eCommerce platform and Microsoft NAV & POS system for physical stores with real-time sync to keep the users' real-time data.

For smooth and extraordinary customer journeys, we created a particular segment for the Soughah-Loyalty Platform that provides its customers’ Points Based Tiered loyalty program that renders customers unique incentive programs.

It rewards based on the different groups or tiers (Silver, Gold, Platinum, and Pearl) of customers differently. It is formed into a hierarchy system with each tier progressively providing valuable offers to the customers.

Through this project, Brainers are ready to bring a unique platform that will give the best opportunity for the brand to grow multifold and customers to have the best deals. . To know more about Brainvire’s app development for your logistics business needs, drop an email at info@brainvire.com.

About Brainvire

Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.

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